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In these heady two-or-three-screen days, the Grammy Awards are a classic case study for how an overdose of social media engagement can pay off Nielsen-wise. And this year, the tradition continues — as does the tradition of struggling to get live performances online after the show. Read More »

Online video chat provider Yowie is boosting its social presence, with a Facebook app that will let individual users talk to one another while sharing interesting videos. The app differentiates itself by ranking users based on videos they share and their behavior in chat rooms. Read More »

 
 

Flingo is making an appearance at the Consumer Electronics Show this year, and it will be showing off a little bit of technology that will let viewers share what they’re watching on social networks directly from their TVs, without ever having to pick up another device.… Read More »

Dijit’s new iPad app expands on mobile features that were already available by taking advantage of the tablet’s larger screen. Viewers can access local TV listings, get recommendations from their Facebook friends, and gather more information about the cast and crew of the shows they’re watching.… Read More »

How social media is amplifying & changing TV

Today’s audiences do not distinguish content as either pure digital or television, and to capture an audience’s attention and loyalty requires major social media skills. MTV and VH1′s Kristin Frank offers a peek behind the curtain of their major-network strategy. Read More »

Comedy Central heavily promoted its Roast of Charlie Sheen on Twitter, and it looks like the bet may have paid off: Twitter users commented more than twice as much about the roast than about the season debut of his former show Two and a Half Men. Read More »

Hulu is turning Japanese with the launch of a subscription service in the country. The company today announced that it will launch the service before the end of the year, but declined to provide further details. Hulu actively looked for partners in Japan earlier this year. Read More »

A Hulu Support staffer might have just pre-announced plans for Hulu to introduce a new subscription plan that would cost more than the current Hulu Plus plan. The tweets come as Hulu faces its broadcast partners putting up a pay wall against non-cable subscribers. Read More »

Close to 60 percent of all Netflix subscribers access the video service through a game console or another connected or mobile device, according to new data from Nielsen. Hulu, on the other hand, has a far smaller footprint in the living rooms of its users. Read More »

A young woman held against her will, a mysterious Chinese takeout receipt, a laptop that offers access to YouTube and Facebook but not Google Earth: Those are some of the puzzle pieces of a new interactive movie called The Inside Experience, unveiled by Intel Monday. Read More »

More Must Reads

What’s Watched uses data from social media and mobile applications to provide media companies with a view into what shows are being watched and who’s watching them. That data is then used to target specific groups of users to increase ratings and grow TV audiences. Read More »

Members of the U.K. parliament will be grilling Rupert Murdoch and his son James Murdoch about the phone hacking scandal today, and they will surely also have some tough questions for Murdoch’s former News International executive Rebekah Brooks. The full-length testimony will be streamed online. Read More »

The Mobile Content Venture has unveiled the brand name and logo for its upcoming mobile broadcast venture, now dubbed Dyle.tv. But will this service succeed where FLO TV failed? To do so, it’ll need to be on many devices, and have content people want to watch. Read More »

The latest mobile app to enter the social-video-sharing fray is Vibop, which makes it drop-dead simple to polish your videos and add effects before sharing them with friends. The app is free to download and plans to make money by selling effects in-app. Read More »

Conan O’Brien may not have the best ratings on late night television, but his followers are tweeting and updating their Facebook statuses more than the audience of any other late night talker. Team CoCo even has four times as much online engagement as Jay Leno. Read More »

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