Second-screen apps could soon tell you which actors are on your TV screen, what products they’re consuming and which music is playing in the background, thanks to a yet-to-be launched content-recognition platform from Gracenote. The company gave us a first look at the technology. Read More »
video
Nielsen reports that the amount of time spent viewing video online is growing faster than the number of viewers tuning in. In other words, those viewers have begun checking in to online streams and sticking around for ever-longer periods of time over the last few years. Read More »
Most word of mouth still occurs in face-to-face situations, but social media has emerged as a powerful tool for getting the word out about shows. Even so, until now there’s been some debate about how effective social media actually is in creating a ratings lift. Read More »
Is there any record the U.S. can’t break? Americans now watch more TV than ever, with every viewer clocking 22 more minutes per day than just a year ago, according to Nielsen. However, some people seem to prefer online video over traditional TV viewing. Read More »
Asian-American consumers watch more online video than any other ethnic group in the U.S., and white people don’t seem to care much at all about video streaming. Nielsen’s latest look at ethnic media consumption habits, which raises some interesting questions about the priorities of this industry. Read More »
TV ownership has fallen for the first time in 20 years, according to Nielsen. But is that decline due to poorer, rural consumers who couldn’t afford to keep up with the digital transition? Or due to young, hip urbanites who are watching video on different screens? Read More »
Comcast has expanded the amount of TV content available through its VOD service, with all four broadcasters on board. But more important than the addition of new content is the technology behind it, which will improve tracking and monetization of VOD TV episodes. Read More »
The number of pay TV subscribers increased over the fourth quarter, but the year-over-year growth was the slowest ever for the industry. Even worse, the percentage of households paying for TV actually declined over that period, due to a constrained economy and competition from online sources. Read More »
Statistics presented by Nielsen tday suggest that fluctuations in cable subscription numbers are due not to cord-cutting, but “cord-swapping,” with consumers switching between different services. However, that still doesn’t explain the rise of broadband-only households among the under-25 set, who are embracing cable-free life. Read More »
Did online viewers kill Caprica? Not exactly, says SyFy Digital’s GM Craig Engler. However, Hulu and Co. don’t bring in nearly as much money as traditional advertising, which is why Nielsen ratings still matter more than anything else when it comes to a show’s fate. Read More »
TV execs have often lamented DVRs usage, since timeshifted viewers tend to fast forward through ads, making them less valuable to advertisers. But new data shows that DVR users don’t just watch more TV than non-DVR owners, but they watch more ads than you’d think. Read More »
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