video — Video | GigaOM

video

Think reality TV is saturated with product placement? Meet Escape Routes, which uses large amounts of screen time to sell you on the Ford Escape. But there is some interesting digital innovation involved — in the structure of the show and in the casting. … Read More »

While Hulu was formed primarily as a way for content owners to distribute and monetize content online that would otherwise be pirated, CEO Jason Kilar said Tuesday that there’s more reason for the company to exist now than there was four-and-a-half years ago. Read More »

 
 

When it comes to live events, fewer are bigger than the Super Bowl on TV. But what about online? The Super Bowl, along with the Pro Bowl and other postseason games, will be live streamed for the first time, thanks to the NFL and NBC. Read More »

Verizon is taking a big step toward making its FiOS TV service available through connected devices, with the launch of a new app for Microsoft’s Xbox Live next month. But the new app will be missing a lot of the most popular networks and shows. Read More »

Frontier aggregates 700,000+ videos on TumTiki

Frontier Communications is trying to find new ways to provide value to subscribers and is rolling out one of the most comprehensive video portals online. With TumTiki, Frontier is bringing together more than 700,000 video assets from a combination of traditional broadcast TV and online sources. Read More »

The pay TV market is still resisting disruption

For all the talk, there’s little evidence that cord cutting, to whatever extent it is actually happening, has loosened the grip of the networks or cable operators on the TV business. If anything, they’ve tightened their hold, as evidence from this last quarter shows. Read More »

Yahoo: Why buy Hulu when you can license it instead?

Yahoo might have shown early interest in acquiring Hulu. But with Hulu being a big part of Yahoo’s newly launched ‘Screen’ video portal, is there any reason for Yahoo to buy the company outright? That might be one reason Yahoo seems less interested in an acquisition. Read More »

What if you could stream every NFL game over the Internet? That’s exactly what I did over the last few days, getting my weekly dose of football not on a friend’s TV or at a bar, but in my own home, on my laptop and iPad. Read More »

NBC made its full-length TV episodes available for free on its iPad app last week, but that doesn’t mean it won’t roll out TV Everywhere-type authentication on its digital streams. Digital head Vivi Zigler told us the network is definitely looking at authentication as a possibility. Read More »

When NBC first debuted its iPad app, we called it a “missed opportunity,” due to the lack of full-length episodes available. With the fall TV season soon to kick off, the broadcaster has corrected that error, making all content from NBC.com also available on the iPad. Read More »

Hulu Japan officially launched, kicking off the online video service’s entrance into its first international market. But unlike its ad-supported service in the U.S., the Japanese version comes with a few differences that could give a hint at what Hulu might look like in the future. Read More »

After weeks of speculation, a sale of Hulu seems inevitable. But while bids from companies like Google, Amazon, Yahoo and DirecTV are expected Wednesday, there’s a compelling case to be made that Hulu’s owners and content partners might be better off not selling. Read More »

More Must Reads

Would consumers pay to stream live, local TV channels to a Roku or other connected set-top box? And if so, how much? That’s a question that’s on the mind of Sonic.net CEO Dane Jasper, who’s doing a little bit of informal market research on the topic. Read More »

By implementing TV Everywhere–type authentication for broadcast content online, Fox is eliminating some of the friction that’s cropped up in its negotiations with cable and satellite providers. But it could also use access to online video as a way to drive ever-higher retransmission fees. Read More »

We usually think of social TV when a show hits the air and viewers start tweeting about it and sharing moments on Facebook. But to leverage social media for TV promotion, networks need to think about how the campaign will fit in to the content itself. Read More »

While this year’s Emmy nominees once again neglected to recognize any web originals, that hasn’t stopped Hollywood from enlisting Internet-originating content for adaptation. But is Rhett and Link hopping to IFC and Lisa Kudrow moving Web Therapy to Showtime good or bad for web series? Read More »

Conan O’Brien may not have the best ratings on late night television, but his followers are tweeting and updating their Facebook statuses more than the audience of any other late night talker. Team CoCo even has four times as much online engagement as Jay Leno. Read More »

The search for a Hulu buyer continues, as it’s being pitched to a wide range of media and technology companies. While much of the press has been focused on the possibility of a tech giant buying Hulu, an acquisition by Verizon might be its best bet. Read More »

NBC has introduced a new iPad app, giving viewers access to programming information and listings, pictures, games and promotional video clips from its shows. But the one thing that’s missing from the app is the one thing viewers will want the most: full-length TV episodes. Read More »

Hulu has been a great service for viewers, offering the ability to catch up on shows the day after they’ve aired online. But based on reports of deals it’s negotiating with broadcasters, Hulu might make users prove they’re cable subscribers to do so in the … Read More »

Hulu’s board of directors has hired investment banks to begin exploring a sale of the online video startup. But will any buyer get what it’s bargained for? Questions about future content deals and the ability to hold the attention of viewers could spoil Hulu’s future. Read More »

At this week’s TV upfronts, NBC and Fox showed two very different approaches towards digital advertising and its importance in the broadcast TV business. While NBC told advertisers to ignore the web, Fox offered up the opportunity to buy its shows on any platform. Read More »

Hulu might be close to signing new rights agreements with its content partners, according to AllThingsD. But things have changed since its launch. How will that affect what Hulu’s business looks like after the next set of deals are done? Here are our predictions. Read More »

Netflix has made a business of “re-run TV” online, and recently jumped into striking a deal for some original programming. But there could also be an opportunity for it to work with broadcast companies to keep low-rated shows with big Netflix fan bases on the air. Read More »

Comcast has expanded the amount of TV content available through its VOD service, with all four broadcasters on board. But more important than the addition of new content is the technology behind it, which will improve tracking and monetization of VOD TV episodes. Read More »

Syncbak hopes to enable broadcast stations to take control of their destinies and create new streaming services, by offering a way for them to verify local viewers are in their broadcast area and ensure that devices accessing content belong in households that can receive their signals. Read More »

News Corp COO Chase Carey and Disney CEO Bob Iger might leave Hulu’s board of directors soon, according to a Wall Street Journal report. But more independence might not be a good thing as it seeks to renegotiate deals with its media partners and stakeholders. Read More »

Hulu viewers watch twice as much online TV on its site as on the next five network sites combined. But with content partners threatening to pull content or add windows online, Hulu could see its audience go elsewhere to get their online TV fix. Read More »

Today on the Net: NBC explains why it fired the leaker of an old Today Show clip, TiVo wants to help brands measure the effectiveness of their ads for free, and execs are all huffy over Viacom’s deal this week with Hulu. Read More »

The NBC sitcom Parks and Recreation premieres its third season tonight, and a series of viral videos highlighting the show’s return have been released this week, showcasing the talents of cast members such as Rob Lowe and Aziz Anzari, as well as some skillful web strategy. … Read More »

The entertainment world just got a little bit more conglomerated: The FCC has settled on the conditions needed for it to approve the long-debated joint venture between NBC Universal and Comcast today. Those conditions signal that the FCC fully recognizes the importance of online video. … Read More »

Today on the Net: Jeff Zucker reveals what’s been keeping the Comcast-NBC deal from going through, TVGuide.com has measured over 10,000 daily check-ins from fans watching TV shows, and if you’ve ever wanted to spend seven minutes listening to Arnold Schwarzenegger scream, you’re in luck. Read More »

It was no big surprise that broadcasters would block Google TV devices from accessing their content online. What’s at stake, of course, is the $80 billion TV advertising business fueling primetime TV. But broadcasters need a strategy that includes Google TV, not blocks it. Read More »

Today on the Net: an analyst estimates that NBC Universal is worth negative $600 million while USA Network is worth $11.7 billion, broadcasters like NBC are holding back the available ad inventory for sale on Hulu and Imax’s CEO says not every 3-D movie will work. Read More »

Netflix announced an expanded license agreement with NBC Universal that expands the conglomerate’s presence on Netflix Instant to include other NBC U programming from Syfy and USA, just one day after Jeff Zucker said NBC wouldn’t be participating in Apple’s 99 cent rental program. Read More »

Whether you liked or loathed the premiere of NBC’s The Event last night, the transmedia elements accompanying the series are super-disappointing. While there are a few sites and Twitter accounts, their level of success ranges from mildly entertaining to flat-out disjointed. Read More »

There’s a very good chance that most people in America will soon have just one choice for truly high-speed Internet access suitable for watching video — their local cable monopoly. With cable’s DOCSIS 3.0 as an intermediate step, we’re reaching the era of true convergence. Read More »

We first reported that Apple was in discussions with TV networks to make episodes available for rental at a new 99-cent price point six weeks ago, but a new report provides more detail on how those discussions are going and when the service will launch. Read More »

For web video old-timers, the premise and cast of the series FCU: Fact Checkers Unit may seem familiar — and that’s because there’s a strong chance they’ve seen it before. But the celeb-featuring show is still clever fun, even three years later, sans Bill Murray. Read More »

Will NBC push Hulu to go pay only? The broadcaster’s chief executive alluded to this option today in an interview with the Wall Street Journal, saying that keeping TV shows free online is not “a foregone conclusion.” Zucker also expressed optimism about the Comcast merger review. Read More »

Broadcast Networks Set for 20% Gain in Upfront Market; ABC, CBS, NBC and Fox should net approximately $8.26 billion in prime-time advertising commitments, up 20% from the $6.88 billion in 2009, according to research from Barclays. (AdAge) Howcast Is Now Available on BlackBerry; the DIY video … Read More »

It’s the most wonderful time of the year for television nerds — pilot season, the time of year when we scan casting notices and search out focus group reports on pilots for next fall’s Hulu chart-toppers. And this year for web junkies, there’s fun beyond the … Read More »

A dozen broadcast TV firms, including Fox, NBC and others, have announced a joint venture to introduce mobile digital TV services in the US. The initiative, which is a continuation of work done by an industry group called the Open Mobile … Read More »

Recommending relevant content can be dramatically effective. After The Filter, a white-label content recommendation system, was implemented on the video site Dailymotion in March, the site experienced a 40 percent increase in time spent and a 25 percent increase in video … Read More »

Adobe is announcing a strategic partnership with Conviva today that aims to improve Flash video streaming through advanced analytics and CDN optimization. Conviva’s technology works by offering a real-time view into how certain video streams are performing and adjusts those streams as necessary, enabling … Read More »

loading external resource
Click to log in with: Not you?
Comment as guest:
By continuing you are agreeing to our Terms of Service and Privacy Policy.
Submitting comment...
results