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YouTube serves up nearly half of all videos online

The YouTube Breakout Room stage at VidCon 2011.

Even as online video viewing has expanded, audiences at YouTube continue to outpace the market. The latest evidence? ComScore’s September Video Metrix report, which shows that nearly half of all videos viewed online in September were delivered by the Google-owned online video site. Read More »

Online video advertising is fast becoming big business, with ad spend expected to grow from $1.4 billion in 2010 to $5.2 billion in 2014. Despite that growth, the online video ad market will still lag the growth of online video viewership unless publishers increase ad loads. … Read More »

 
 

The average U.S.-based Internet user is now watching some 30 mintes of online video every day, according to new data from comScore. The viewing time per user is up 40% since last year, thanks in part to video sites like YouTube making their offerings stickier. Read More »

The free availability of popular TV shows online could eventually lead to the destruction of one of the main pillars of the TV industry, Dish exec Bruce Eisen said during a panel at Streaming Media West today. His remedy? A 30-day window for Hulu & Co. Read More »

Maybe web video junkies have the back-to-school blues? According to new numbers released by comScore today, there was a slight dip in online video viewership last month, with the total number of Internet users watching online video dropping from 178 million in August to 175 … Read More »

Today on the Net: British file sharers will continue to face lawsuits, Facebook.com is now the second most visited online video site, Apple approves the PlayOn video app,Hulu tweks its iOS app, and more. Read More »

While on-demand services like YouTube and Hulu get all the press, live-streaming services have posted dramatic increases in viewer engagement over the last year. Time spent watching live online video increased nearly 650 percent in that time, to 1.4 billion minutes a month. Read More »

Feel like you’ve been seeing a lot more ads on Hulu lately? Guess what, you’re right: New numbers from comScore show that close to 84 percent of all videos shown on Hulu are now advertisements. That makes Hulu by far the biggest video ad network. Read More »

Due to immense takeup of the company’s Watch Instantly streaming video service, Netflix traffic growth is “off the charts,” according to comScore. The number of Netflix visitors spiked 46 percent year-over-year in June, which is the fastest year-over-year growth comScore has seen in five years. Read More »

Online video viewing numbers continue to climb with the passing of time, according to data released today by comScore. Users watched nearly 34 billion videos in May 2010, with both Vevo and Facebook climbing in the ranks. Read More »

Vid-Biz: comScore, Hulu, Nascar

Today on the Net: comScore will begin measure video views and ads separately beginning with its June Video Metrix numbers, startup VidMe launches with a new site for sharing personal videos with a select group of friends and NASCAR and Turner are rolling out 3-D. Read More »

Today on the Net: comScore’s April numbers show YouTube dominating, Hulu flat and Vevo taking a big leap; NBC chief Jeff Zucker will get a $30-$40 million exit deal after the Comcast deal closes and Steve Jobs says Google and Adobe are picking fights with Apple. Read More »

More Must Reads

Online video analytics, distribution — and now advertising — firm TubeMogul announced a new publishing product today that will allow its publisher partners to easily publish and distribute their content to any site for free. The company’s new Destinations product enables media … Read More »

For those that questioned the acquisition of Joost by ad firm Adconion last year, or the subsequent transformation of the online video portal into a video ad network, the early results are in, and they are surprisingly positive. Hidden in yesterday’s … Read More »

New numbers released by comScore today show record engagement for Hulu in February, with an average of 2.4 hours of video watched by every viewer who tuned into the site’s programming. Hulu’s numbers were still slightly down from December, when it clocked … Read More »

comScore released its Video Metrix numbers for January today, showing a decline across the board for all the major video sites. U.S. viewers watched 32.4 billion videos in January, compared to 33.2 billion views in December. The number of unique viewers … Read More »

YouTube and Hulu are frequently touted as the top destinations for viewing online video — but while those sites frequently top the lists for number of videos viewed online, it turns out that consumers spend more time watching videos elsewhere, according to comScore’s 2009 … Read More »

People that watch online video — and there are more and more of them every month — didn’t let the holidays get in the way of their viewing over the course of December. According to recent research from comScore, US online video viewing continued … Read More »

U.S. Internet users watched close to 31 billion videos in November, according to new numbers released by comScore today. The market research company is reporting that around 170 million U.S.-based Internet users watched videos online during the month. A big chunk of those views … Read More »

Well the cat was kinda let out of the bag yesterday when the Internets spoiled the news that Hulu had a huge month in October, according to comScore. So with that out of the way, let’s take a look at what else comScore tells us … Read More »

Hulu got a nice shot in the arm in October, according to the latest comScore numbers, indicating that newteevee is a lot like oldteevee in some ways. The premium content portal saw double digit growth in both streams and unique visitors, spurred by … Read More »

Motorola Looks to Unify 3-D TV Experience; company talks up set-top boxes that could convert 3-D TV video into any 3-D format. (Multichannel News) CE Manufacturer Earnings; Sony got roughed up with a net loss of 26.3 billion yen ($289 million) as opposed to a 20.8 … Read More »

As we expected, July was a mega-month for online video. According to comScore’s latest numbers, 158 million U.S. Internet users watched more than 21 billion videos last month, both of which were all-time highs for the online video world. Online video is prone to breaking … Read More »

Big news helped make June a record month for video viewers, according to the latest numbers from comScore. The research firm said events like Michael Jackson’s death and the Iranian protests were big factors in drawing a record 157 million unique U.S. video … Read More »

Remember the days when Numa Numa was passed around as an email attachment? People don’t find online video like that anymore. Blogs and other web sites with embedded video and links are the single largest referrer of video views, according to TubeMogul. They even top … Read More »

As video advertising networks grow in reach and importance, and start to play a bigger role in distributing content online, we wanted to get a better sense of how they measure up. We checked with comScore, which coincidentally just prepared its first report on the … Read More »

Hulu is none too happy with Nielsen after the online ratings company found Hulu’s unique visitor count dropped for the third straight month in April, reports Brian Stelter at The New York Times. According to Nielsen, while the number of streams Hulu served grew … Read More »

I was looking at some extended comScore stats for another article and saw something pretty striking: Facebook is very nearly a top 10 U.S. video site, according to comScore. It’s in slot No. 11, just behind Disney. Facebook had 12.5 million unique video viewers in March … Read More »

Hulu continues to claw its way up the U.S. video charts, and in March surpassed Yahoo to claim the No. 3 spot by number of video streams (Yahoo still claims No. 3 by number of visitors). Hulu had 380 million streams (a gain of 19.7 percent) … Read More »

Though we’ve worried that Hulu’s success might make it a victim, by driving its content providers to limit their offerings and provoking cable companies to get in the game, the site keeps growing its wedge of the American audience. If Hulu can keep moving up the … Read More »

YouTube is the reigning king of the online video world, especially in the U.S., and it’s branched out into the search domain to knock off Yahoo as the second-most popular U.S. search engine. Recently, I’ve become convinced that the site could make itself even more … Read More »

ComScore sent us its overall VideoMetrix numbers for January, plugging in a few of the holes leftover from the rankings we received via Hulu last week. Somewhat surprisingly, in a month that had President Obama’s inauguration attract tremendous audiences, the number of total … Read More »

Though comScore hasn’t officially released its numbers yet, Hulu was kind enough to share its copy of the VideoMetrix data for January (hence Hulu being highlighted in the chart below). But the big story from the numbers is Google/YouTube, which lept to 6.3 billion … Read More »

The number of people watching videos online hit another record in December, according to stats released today from comScore. More than 14.3 billion videos were streamed to nearly 150 million unique viewers during the month, some 2 billion more than the number of videos streamed … Read More »

Last week we added up all the numbers of video streams released by the various outlets for their Obama Inauguration day traffic, and were impressed to see that the number exceeded measures of TV viewers — 70 million streams vs. 37.8 million TV watchers. Now … Read More »

One way to think about online video is to consider how big a chunk it takes out of our daily lives. The amount of time U.S. Internet users spend watching video is up an impressive 40 percent year over year. Watchers tuned in for 273.1 minutes … Read More »

Hulu’s unique visitors dropped to 4.8 million in November from 5.3 million in October, according to numbers released today by comScore. It’s important to note, however, that these are comScore Media Metrix numbers, not comScore Video Metrix numbers. The distinction is important as there … Read More »

TVTonic Shuts Down Service; popular Windows Media Center application that moved content from your PC to the TV being retired. (Zatz Not Funny!) Mobuzz TV Closes; popular European online video show couldn’t afford to keep going, closes down. (Mobuzz) The Economics of TiVo; how much is … Read More »

According to comScore, Hulu went from 2.85 million unique visitors in September to 5.34 million uniques in October, for an 87 percent increase. NBC Universal jumped from 16 million uniques in September to almost 24.8 million uniques in October, for a 33 percent … Read More »

Tania Yuki, Senior Product Manager at comScore, sure isn’t kidding when she says online video metrics aren’t usually thought of as interesting. Whew, my head is spinning after looking at metrics data. So good thing Yuki herself made such a compelling argument: The new online video … Read More »

Jason Kilar, the CEO of Hulu — everyone’s favorite way to watch studio shows online — discusses the three forces that are driving Hulu: the big wave of the online video trend, obsession (give ‘em what they want and be neurotic) and the positive results … Read More »

YouTube had 2.4 million searches in the U.S. in September, just a smidge fewer than Yahoo (which it had beat out the month before). Read More »

The interminable U.S. presidential campaign season will come finally come to an end tomorrow night. If you’re looking for a map with updating red and blue states (a tradition that dates back to NBC in the 1976 election, it turns out), we’ve got you covered. … Read More »

Adobe on Wednesday will launch Flash Player 10, the latest in its ubiquitous 13-year-old line of multimedia plug-ins. For online video watchers, one big improvement is dynamic streaming, which will automatically shift bitrates as media is being streamed, depending on changing bandwidth. Content owners will … Read More »

Diller: Web in Early Stages of Ad Potential; IAC Chairman says ad models based on oldteevee will play a greater role in online video — that means pre- and post-rolls and commercials that interrupt content. (MediaWeek) U.K. Vid Stats: 27 Million People Watched 3 Billion Online … Read More »

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