When we talk about making web content for niche audiences, moms come up a lot. But CafeMom, a web community for moms that is also now one of the latest participants in YouTube’s Made For Web channel initiative, believes that it has a unique approach. … Read More »
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A young woman held against her will, a mysterious Chinese takeout receipt, a laptop that offers access to YouTube and Facebook but not Google Earth: Those are some of the puzzle pieces of a new interactive movie called The Inside Experience, unveiled by Intel Monday. Read More »
While this year’s Emmy nominees once again neglected to recognize any web originals, that hasn’t stopped Hollywood from enlisting Internet-originating content for adaptation. But is Rhett and Link hopping to IFC and Lisa Kudrow moving Web Therapy to Showtime good or bad for web series? Read More »
In what might be a first in the digital space, Break Media has signed web actress/writer/producer Taryn Southern to an overall first-look deal, and will work to not just strengthen her brand, but push it out on other platforms beyond the web. Read More »
GE has YouTube star ShayCarl doing a road trip all around the country to highlight green technology as part of its Ecomagination campaign. The campaign was produced by Howcast, which last year was able to drive 15 million YouTube video views to GE-sponsored videos. Read More »
In the web series world, creators often rely on brands to get their content funded. But why do brands sign up for these series? And how do they measure their return on investment? We set out to find out. Read More »
Companies can now monitor in real time what people are saying about them on various BBC programs, thanks to a new cooperation between the broadcaster and media monitoring service Critical Mention. The service already indexes more than 30 hours of audio and video content per minute. Read More »
Branded entertainment can be a very effective way of communicating a brand’s message online. But despite its rapid growth, branded entertainment is often misunderstood by the advertisers choosing to use the medium online, who buy into myths about the format. Well, let the debunking begin! Read More »
8 Dates, directed by Matt Koval, is a sweet-natured, amusing series about a young woman attempting to conquer the dating world. It’s also a great example of YouTube interactivity, the value of soliciting guest stars and working to minimize the brand’s involvement in branded content. … Read More »
Thinking small might not be the best way to build a business — unless you’re Daniel Delaney, who’s come up with an innovative way to work directly with small brands for sponsorship opportunities on his new daily web series, and just maybe make a living at … Read More »
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