While much of YouTube’s monetization efforts have been based on advertising, CEO Salar Kamangar said the company could potentially create a service that could enable content providers to create their own subscription-based video offerings on the YouTube platform. Read More »
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Hulu CEO Jason Kilar thinks that Hulu Plus will bring in more than half of his company’s revenue within the next 12 months. Kilar made these predictions as part of his traditional quarterly report, which he also used to announce a content partnership with Univision. Read More »
How To Succeed In Business Without Really Trying is making a big push on Facebook, with a contest to find its biggest fan by asking users to record video testimonials. Those testimonials become great word-of-mouth advertising for other potential theater goers. Read More »
A Hulu Support staffer might have just pre-announced plans for Hulu to introduce a new subscription plan that would cost more than the current Hulu Plus plan. The tweets come as Hulu faces its broadcast partners putting up a pay wall against non-cable subscribers. Read More »
20th Century Fox released a viral video last week that supposedly documents African soldiers giving an ape an AK-47, only to have the monkey open fire on them. The video has attracted millions of views on YouTube, but also provoked a wave of racist comments. Read More »
VideoGenie is announcing Thursday that it has raised $2 million in funding that was led by Blumberg Capital and includes existing investors such as Innovation Endeavors. With the funding, VideoGenie will be able to ramp up hiring, particularly in sales and marketing, to accelerate its growth. Read More »
In the web series world, creators often rely on brands to get their content funded. But why do brands sign up for these series? And how do they measure their return on investment? We set out to find out. Read More »
At this week’s TV upfronts, NBC and Fox showed two very different approaches towards digital advertising and its importance in the broadcast TV business. While NBC told advertisers to ignore the web, Fox offered up the opportunity to buy its shows on any platform. Read More »
Countless apps on the iPad and iPhone use ads for monetization. However, if you bring those apps to the TV, these overlay ads might appear up on top of traditional broadcast content, which is a plan that some broadcasters really don’t like at all. Read More »
Are online video interstitials the new bathroom break? Are people multitasking to escape online video advertising? Are music videos being watched, or just being listened to? We know there are billions of video ads streamed online every month- but is anyone actually watching any of them? Read More »
YouTube has released their list of the 10 most watched commercials of 2010, and looking at it proves how when it comes to creating online advertising experiences, today’s Mad Men are finding real success by looking beyond the 30 second broadcast spot. Read More »
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