video
Is it possible that downloadable media might be a marketer’s best friend? According to a recent study, that could be the case. In fact, not only do people that listen to podcasts tolerate ads more than in any other medium, but some folks … Read More »
The folks over at GoRumors have unearthed an interesting patent application filed by Xerox that describes a pretty radical approach to TV advertising: The “Apparatus and method for embedding commercials” would make it possible to add behavioral targeted advertising to TV … Read More »
Visible Measures Raises Add-On Funding; total amount the video metrics company got for its third round undisclosed, it had already taken $10 million in March. (paidContent) Piper Jaffray Bullish on Redbox; with rental kiosks taking share from traditional retailers and online delivery still being years out, … Read More »
Local video ad platform Mixpo announced a partnership with NCC today that aims to repurpose existing TV advertising campaigns for the web via display ad formats. NCC is a cable advertising firm that is jointly owned by Comcast, Cox Communications and Time Warner Cable. Each … Read More »
Broadcast Networks Cut Upfront Ad Prices; estimates peg the decline at 15 to 20 percent off last year, dipping to $7.5 billion, a dollar figure not seen since 2001. (The LA Times) TiVo Gets Rovi’s Data; DVR service will get access to Rovi’s metadata, which includes … Read More »
In what looked like a scene from a candy-colored Red Dawn, 100 Skydivers descended on San Francisco today as part of a T-Mobile promotion (they formed “T”s in mid-air). Normally we wouldn’t report on such a thing, but some of them were landing right outside our … Read More »
Broadcast Networks Cutting the Price of Ads; advertisers able to negotiate cheaper rates for the upcoming TV season, bummer news for networks who are already feeling an economic pinch. (The Wall Street Journal) Kia Motors Gets Lost for New Web Series; Mysteries of the Universe: The … Read More »
Brightcove Manages News Corp.’s Latin America Hulu-like Site; company oversees 800+ hours of premium Spanish and Portuguese content for Mundo Fox online (why didn’t Fox have Hulu do it?). (Contentinople) Elsewhere in the world of white-label video, Delve Networks Released its Self-Service Platform; companies can … Read More »
Best Buy and TiVo Hook Up; retailer to heavily promote the DVR maker and bring TiVo tech to Best Buy’s Insignia line of devices; TiVo to develop version of its box that lets Best Buy advertise its products directly to the TV. (The New York … Read More »
Sling Founder Headed to DirecTV? Satellite company reportedly has reached out to Blake Krikorian to succeed Chase Carey as CEO. (paidContent) The NewsMarket to Acquire MediaLink; NewsMarket will acquire all oustanding shares of MediaLink’s common stock for 20 cents per share in cash; move will combine … Read More »
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