Comments on: Tadcast’s Unlikely Team Tackles Product Placement

By: Mark Schoneveld

Mark Schoneveld — Mon, 22 Jun 2009 15:31:08 +0000

We don't really do product placement, per se at Poptent. Rather, we do straight creative commercial assignments for our brand clients. The assignments are open to all creators, but of course we do like it when web stars get in on the action. :)

By: nalts

nalts — Sat, 20 Jun 2009 03:36:06 +0000

Placefine and zagby are also into the placement thing. I like it, but a) it needs to be transparent, and b) it's a risk for the creator... Will the video get accepted by client, or rejected and no cash? Will the creator see cash or will low views or low click-thru mean we're commercializing our channel to no avail? That said, love the space and it needs more competition.

By: tinyteacher

tinyteacher — Fri, 19 Jun 2009 21:36:22 +0000

Super cool! Love the idea and it seems like they are executing incredibly well. Youtube should seriously take a look at these guys...