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	<title>Comments on: Surprise Surprise&#8230;TV Viewing Is Declining</title>
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		<title>By: Old Media Deathrace 5000</title>
		<link>http://gigaom.com/video/surprise-surprise-tv-viewing-is-declining/#comment-449604</link>
		<dc:creator><![CDATA[Old Media Deathrace 5000]]></dc:creator>
		<pubDate>Mon, 12 Jan 2009 19:29:42 +0000</pubDate>
		<guid isPermaLink="false">http://newteevee.com/2007/08/22/surprise-surprise-tv-viewing-is-declining/#comment-449604</guid>
		<description><![CDATA[[...] But Duncan Riley put out an interesting, if not provocative, editorial this evening entitled “Television will be the first traditional media medium to fall.”  Personally, I have always felt that radio would be the first to falter, though in a neck-and-neck race with newsprint, but Duncan Riley puts some new stats to work in support the prediction today: The television switch off is real. In the United States, 2.5 million viewers switched off in the spring on 2008 compared to the same time in 2006. Statistically this is only a small percentage of the overall viewing audience, but among those still watching television, the amount of television they watch each day is declining. [...]
]]></description>
		<content:encoded><![CDATA[<p>[...] But Duncan Riley put out an interesting, if not provocative, editorial this evening entitled “Television will be the first traditional media medium to fall.”  Personally, I have always felt that radio would be the first to falter, though in a neck-and-neck race with newsprint, but Duncan Riley puts some new stats to work in support the prediction today: The television switch off is real. In the United States, 2.5 million viewers switched off in the spring on 2008 compared to the same time in 2006. Statistically this is only a small percentage of the overall viewing audience, but among those still watching television, the amount of television they watch each day is declining. [...]</p>
]]></content:encoded>
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	<item>
		<title>By: Old Media Deathrace 5000 &#124; virology.tv</title>
		<link>http://gigaom.com/video/surprise-surprise-tv-viewing-is-declining/#comment-449603</link>
		<dc:creator><![CDATA[Old Media Deathrace 5000 &#124; virology.tv]]></dc:creator>
		<pubDate>Sun, 16 Nov 2008 01:25:38 +0000</pubDate>
		<guid isPermaLink="false">http://newteevee.com/2007/08/22/surprise-surprise-tv-viewing-is-declining/#comment-449603</guid>
		<description><![CDATA[[...] But Duncan Riley put out an interesting, if not provocative, editorial this evening entitled &#8220;Television will be the first traditional media medium to fall.&#8221;  Personally, I have always felt that radio would be the first to falter, though in a neck-and-neck race with newsprint, but Duncan Riley puts some new stats to work in support the prediction today: The television switch off is real. In the United States, 2.5 million viewers switched off in the spring on 2008 compared to the same time in 2006. Statistically this is only a small percentage of the overall viewing audience, but among those still watching television, the amount of television they watch each day is declining. [...]
]]></description>
		<content:encoded><![CDATA[<p>[...] But Duncan Riley put out an interesting, if not provocative, editorial this evening entitled &#8220;Television will be the first traditional media medium to fall.&#8221;  Personally, I have always felt that radio would be the first to falter, though in a neck-and-neck race with newsprint, but Duncan Riley puts some new stats to work in support the prediction today: The television switch off is real. In the United States, 2.5 million viewers switched off in the spring on 2008 compared to the same time in 2006. Statistically this is only a small percentage of the overall viewing audience, but among those still watching television, the amount of television they watch each day is declining. [...]</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Old Media Deathrace 5000 &#124; TooCube</title>
		<link>http://gigaom.com/video/surprise-surprise-tv-viewing-is-declining/#comment-449602</link>
		<dc:creator><![CDATA[Old Media Deathrace 5000 &#124; TooCube]]></dc:creator>
		<pubDate>Fri, 25 Jul 2008 11:41:13 +0000</pubDate>
		<guid isPermaLink="false">http://newteevee.com/2007/08/22/surprise-surprise-tv-viewing-is-declining/#comment-449602</guid>
		<description><![CDATA[[...] But Duncan Riley put out an interesting, if not provocative, editorial this evening entitled &#8220;Television will be the first traditional media medium to fall.&#8221;Â  Personally, I have always felt that radio would be the first to falter, though in a neck-and-neck race with newsprint, but Duncan Riley puts some new stats to work in support the prediction today: The television switch off is real. In the United States, 2.5 million viewers switched off in the spring on 2008 compared to the same time in 2006. Statistically this is only a small percentage of the overall viewing audience, but among those still watching television, the amount of television they watch each day is declining. [...]
]]></description>
		<content:encoded><![CDATA[<p>[...] But Duncan Riley put out an interesting, if not provocative, editorial this evening entitled &#8220;Television will be the first traditional media medium to fall.&#8221;Â  Personally, I have always felt that radio would be the first to falter, though in a neck-and-neck race with newsprint, but Duncan Riley puts some new stats to work in support the prediction today: The television switch off is real. In the United States, 2.5 million viewers switched off in the spring on 2008 compared to the same time in 2006. Statistically this is only a small percentage of the overall viewing audience, but among those still watching television, the amount of television they watch each day is declining. [...]</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Old Media Deathrace 5000 &#160;&#187;TechAddress</title>
		<link>http://gigaom.com/video/surprise-surprise-tv-viewing-is-declining/#comment-449601</link>
		<dc:creator><![CDATA[Old Media Deathrace 5000 &#160;&#187;TechAddress]]></dc:creator>
		<pubDate>Fri, 25 Jul 2008 10:31:09 +0000</pubDate>
		<guid isPermaLink="false">http://newteevee.com/2007/08/22/surprise-surprise-tv-viewing-is-declining/#comment-449601</guid>
		<description><![CDATA[[...] The television switch off is real. In the United States, 2.5 million viewers switched off in the spring on 2008 compared to the same time in 2006. Statistically this is only a small percentage of the overall viewing audience, but among those still watching television, the amount of television they watch each day is declining. [...]
]]></description>
		<content:encoded><![CDATA[<p>[...] The television switch off is real. In the United States, 2.5 million viewers switched off in the spring on 2008 compared to the same time in 2006. Statistically this is only a small percentage of the overall viewing audience, but among those still watching television, the amount of television they watch each day is declining. [...]</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Old Media Deathrace 5000</title>
		<link>http://gigaom.com/video/surprise-surprise-tv-viewing-is-declining/#comment-449600</link>
		<dc:creator><![CDATA[Old Media Deathrace 5000]]></dc:creator>
		<pubDate>Fri, 25 Jul 2008 08:40:05 +0000</pubDate>
		<guid isPermaLink="false">http://newteevee.com/2007/08/22/surprise-surprise-tv-viewing-is-declining/#comment-449600</guid>
		<description><![CDATA[[...] But Duncan Riley put out an interesting, if not provocative, editorial this evening entitled &#8220;Television will be the first traditional media medium to fall.&#8221;  Personally, I have always felt that radio would be the first to falter, though in a neck-and-neck race with newsprint, but Duncan Riley puts some new stats to work in support the prediction today: The television switch off is real. In the United States, 2.5 million viewers switched off in the spring on 2008 compared to the same time in 2006. Statistically this is only a small percentage of the overall viewing audience, but among those still watching television, the amount of television they watch each day is declining. [...]
]]></description>
		<content:encoded><![CDATA[<p>[...] But Duncan Riley put out an interesting, if not provocative, editorial this evening entitled &#8220;Television will be the first traditional media medium to fall.&#8221;  Personally, I have always felt that radio would be the first to falter, though in a neck-and-neck race with newsprint, but Duncan Riley puts some new stats to work in support the prediction today: The television switch off is real. In the United States, 2.5 million viewers switched off in the spring on 2008 compared to the same time in 2006. Statistically this is only a small percentage of the overall viewing audience, but among those still watching television, the amount of television they watch each day is declining. [...]</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Television will be the first traditional media medium to fall</title>
		<link>http://gigaom.com/video/surprise-surprise-tv-viewing-is-declining/#comment-449599</link>
		<dc:creator><![CDATA[Television will be the first traditional media medium to fall]]></dc:creator>
		<pubDate>Fri, 25 Jul 2008 01:06:59 +0000</pubDate>
		<guid isPermaLink="false">http://newteevee.com/2007/08/22/surprise-surprise-tv-viewing-is-declining/#comment-449599</guid>
		<description><![CDATA[[...] The television switch off is real. In the United States, 2.5 million viewers switched off in the spring on 2008 compared to the same time in 2006. Statistically this is only a small percentage of the overall viewing audience, but among those still watching television, the amount of television they watch each day is declining. [...]
]]></description>
		<content:encoded><![CDATA[<p>[...] The television switch off is real. In the United States, 2.5 million viewers switched off in the spring on 2008 compared to the same time in 2006. Statistically this is only a small percentage of the overall viewing audience, but among those still watching television, the amount of television they watch each day is declining. [...]</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: TwiceFunded.com :: What&#8217;s Wrong with Television?</title>
		<link>http://gigaom.com/video/surprise-surprise-tv-viewing-is-declining/#comment-449598</link>
		<dc:creator><![CDATA[TwiceFunded.com :: What&#8217;s Wrong with Television?]]></dc:creator>
		<pubDate>Mon, 24 Mar 2008 16:04:01 +0000</pubDate>
		<guid isPermaLink="false">http://newteevee.com/2007/08/22/surprise-surprise-tv-viewing-is-declining/#comment-449598</guid>
		<description><![CDATA[[...] let me summarize my view of TV today. Viewership is declining and has been for years. Any number of research studies will show a decrease in the time people [...]
]]></description>
		<content:encoded><![CDATA[<p>[...] let me summarize my view of TV today. Viewership is declining and has been for years. Any number of research studies will show a decrease in the time people [...]</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Marketers Increasingly Realize the Audience is Online - GigaOM</title>
		<link>http://gigaom.com/video/surprise-surprise-tv-viewing-is-declining/#comment-449597</link>
		<dc:creator><![CDATA[Marketers Increasingly Realize the Audience is Online - GigaOM]]></dc:creator>
		<pubDate>Mon, 03 Dec 2007 17:15:54 +0000</pubDate>
		<guid isPermaLink="false">http://newteevee.com/2007/08/22/surprise-surprise-tv-viewing-is-declining/#comment-449597</guid>
		<description><![CDATA[[...] according to Zenith&#8217;s predictions, with spending on newspaper ads coming in second. But as television watching declines, perhaps it won&#8217;t be many more years before marketers prioritize online advertising over [...]
]]></description>
		<content:encoded><![CDATA[<p>[...] according to Zenith&#8217;s predictions, with spending on newspaper ads coming in second. But as television watching declines, perhaps it won&#8217;t be many more years before marketers prioritize online advertising over [...]</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: softexpose.com &#187; Blog Archive &#187; TV explodes: The chain reaction hits critical mass</title>
		<link>http://gigaom.com/video/surprise-surprise-tv-viewing-is-declining/#comment-449596</link>
		<dc:creator><![CDATA[softexpose.com &#187; Blog Archive &#187; TV explodes: The chain reaction hits critical mass]]></dc:creator>
		<pubDate>Thu, 30 Aug 2007 01:42:32 +0000</pubDate>
		<guid isPermaLink="false">http://newteevee.com/2007/08/22/surprise-surprise-tv-viewing-is-declining/#comment-449596</guid>
		<description><![CDATA[[...] — in the US, the UK, Australia, Germany, and Japan — according to an IBM study to which Om Malik points us. Note also that TV networks’ share of online TV viewing is only about 33 percent, below [...]
]]></description>
		<content:encoded><![CDATA[<p>[...] — in the US, the UK, Australia, Germany, and Japan — according to an IBM study to which Om Malik points us. Note also that TV networks’ share of online TV viewing is only about 33 percent, below [...]</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: EMAC &#187; Blog Archive &#187; internet time rivals tv viewership</title>
		<link>http://gigaom.com/video/surprise-surprise-tv-viewing-is-declining/#comment-449595</link>
		<dc:creator><![CDATA[EMAC &#187; Blog Archive &#187; internet time rivals tv viewership]]></dc:creator>
		<pubDate>Mon, 27 Aug 2007 22:45:29 +0000</pubDate>
		<guid isPermaLink="false">http://newteevee.com/2007/08/22/surprise-surprise-tv-viewing-is-declining/#comment-449595</guid>
		<description><![CDATA[[...] &#8220;internet killed the tv-star&#8221;. article via newteevee.com [...]
]]></description>
		<content:encoded><![CDATA[<p>[...] &#8220;internet killed the tv-star&#8221;. article via newteevee.com [...]</p>
]]></content:encoded>
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