StatShot: VMAs, Glee, the Talk of Twitter Town
With the new fall TV season here, we thought we’d check back in with the folks at Trendrr to see which broadcast and cable shows people are Twittering about.
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The first thing we noticed is that there is a lot more general Twitter activity around TV shows when compared with last season. Save for a newsy spike in traffic (e.g., Oprah joins Twitter), and a particularly popular show (like Lost), typically there were less than 10,000 tweets per show earlier this year, with most hovering in the low thousands.
We’re only just starting this new season, but Twitter activity for the top 5 shows on the list each broke 25,000 on their biggest days last week. This Twitter burst could be short-lived as people are just excited about their shows coming back, but we’ll keep tabs on it to see if this buzz keeps up.
It’s no surprise that the VMAs topped last week’s list, as Kanye’s outburst help propel chatter about that show. Jay Leno made a big splash during his first week back with The 10 o’clock Tonight Show his new show. And it looks like FOX’s Twitter-heavy promotional campaign for Glee paid off for the program and gave it some social media mojo.
Related research and analysis from GigaOM Pro:
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Wow, that is MAJOR cool dude!
RT
http://www.online-privacy.us.tc
Are those results for the shows in general, or for the terms in specific? Because Supernatural had more than one hashtag associated with it on Twitter last week, and most posts containing them didn’t mention “Supernatural” at all.
So it would be more useful to know what they’re specifically tracking, because they could be missing a lot of data there.
Otto;
Your question/comment is a good one….
To answer the question- Trendrr is specifically tracking by show name, and illustrating the frequency at which those show names are mentioned on Twitter over time (using Twitter data). The top five that is generated is from a comparison of over 60 show names and the source tweets are checked to ensure the use of the word “supernatural” for instance, is at least 95% related to the show. These are put together to get a broad stroke understanding of what is taking place and glean from them the insights that become apparent.
It is not tracking all the characters or subculture lingo associated with each program because including such a wide range of (often subjective) variables for every program on TV would decrease the reliability of the data being compared (and render it meaningless). As you can imagine, trying to sort through every variation of reference to all 60 shows for instance, would open up the flood gates for misinterpretation.
Cheers,
JRD
I hope advertisers are starting to notice that Nielson Ratings alone aren’t sufficient stats when judging who to put their ad money with.