Comments on: Social TV Is Harder Than We Thought

By: Shakir Razak

Shakir Razak — Wed, 28 Oct 2009 14:57:01 +0000

Hi,

It's Very Complicated on the back-end!

If people want to see the potential of social tv, as well as what commentators have said above, they should consider the matter of generational difference, and Xbox-Live (or the other console community services).

We know that many viewers now suffer from continuous partial distraction, together with viewing being far more dispersed in terms of time-shifting, yet social tv allows consolidation of those fragmented viewing activities....................

Kind regards,

Shakir Razak

By: MediaFriends Blog « Providers must look for new ways to engage TV viewers

MediaFriends Blog « Providers must look for new ways to engage TV viewers — Tue, 27 Oct 2009 18:18:06 +0000

[...] for all the buzz, no one has argued that FiOS really gets it right, just that it is moving in the right direction. Integration with both Facebook and Twitter is [...]

By: One to Watch: Hot Potato

One to Watch: Hot Potato — Fri, 23 Oct 2009 20:30:53 +0000

[...] people are trying to zero in on social TV/real-time space — for instance, Frog Design recently launched its tvChatter iPhone app — but big live [...]

By: Wes

Wes — Fri, 23 Oct 2009 19:40:54 +0000

Is it possible that at this point it's unrealistic to expect viewers to multi-task while wanting to be entertained? Maybe it's more an issue of content? If you have programming that is innately social in nature (UFC fights, season premiers, major news events) in so far as it "glues everyone to the screen" at the same time, then I can see a seamless blend of social activity and entertainment. You're sharing a live moment. But if you just want to watch your episode of Madmen and then hit the sack, how much back and forth chatter are you going to be interested in stoking up? I think at this point it makes sense to focus on the social aspect in regards to large socially engaging content. Not content in general.

By: First Impression: X(box) Doesn’t Quite Mark the Spot for Facebook and Twitter

Fri, 16 Oct 2009 03:52:04 +0000

[...] To be fair, I only spent a short amount of time with the service, which is scheduled to roll out in November (we got a video demo while at Microsoft last month), so I haven’t fully immersed myself in the social media features the gaming platform has to offer. But just as Liz discovered with Cliqset this week, implementing social TV is harder than we thought. [...]

By: MediaFriends Blog « Social TV Doesn’t Have to be this Hard

MediaFriends Blog « Social TV Doesn’t Have to be this Hard — Thu, 15 Oct 2009 19:02:50 +0000

[...] TV Doesn't Have to be this Hard NewTeeVee had an article the other day about the difficulties of Social TV features, and how we may be further away then we thought we were from having a truly viable solution from a [...]

By: Steve

Steve — Wed, 14 Oct 2009 16:51:35 +0000

Liz – great topic. One solution to the challenges of Social TV is MediaFriends Chat – check out http://www.mediafriendsinc.com/applications/mfchat.html

By: Ryan Janssen

Ryan Janssen — Wed, 14 Oct 2009 15:55:43 +0000

Liz, you nailed the issues (again). We're just gesturing towards social TV on SetJam because of how hard it is. We can really try to nail the social piece once we can bring you whatever shows you want, whenever and wherever you want them.

By: Abi

Abi — Wed, 14 Oct 2009 08:56:08 +0000

I find this blog very interesting as i wasnt aware of how hard watching and dicussing social tv could be. Im however interested in know a lot more about this and the couple applications mentioned here developed to facilitate it. FriendsWeCan.Com http://www.friendswecan.com

By: bob

bob — Wed, 14 Oct 2009 06:25:58 +0000

When I watch TV, I don't want to be social - I want to watch my show on TV

By: Aaron

Aaron — Wed, 14 Oct 2009 03:01:16 +0000

It's a tough problem to solve that's for sure!