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	<title>Comments on: So Just Shill&#8230; to the Next Episode</title>
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		<title>By: Blogwatcher</title>
		<link>http://gigaom.com/video/so-just-shill-to-the-next-episode/#comment-451625</link>
		<dc:creator><![CDATA[Blogwatcher]]></dc:creator>
		<pubDate>Fri, 09 Nov 2007 23:38:44 +0000</pubDate>
		<guid isPermaLink="false">http://newteevee.com/2007/11/09/so-just-shill-to-the-next-episode/#comment-451625</guid>
		<description><![CDATA[The difference between that show and a real commercial?

Real commercials have better acting. :p
]]></description>
		<content:encoded><![CDATA[<p>The difference between that show and a real commercial?</p>
<p>Real commercials have better acting. :p</p>
]]></content:encoded>
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		<title>By: Brian Andrews</title>
		<link>http://gigaom.com/video/so-just-shill-to-the-next-episode/#comment-451624</link>
		<dc:creator><![CDATA[Brian Andrews]]></dc:creator>
		<pubDate>Fri, 09 Nov 2007 22:08:12 +0000</pubDate>
		<guid isPermaLink="false">http://newteevee.com/2007/11/09/so-just-shill-to-the-next-episode/#comment-451624</guid>
		<description><![CDATA[Believe it or not, I don&#039;t have much of a problem with this...it seems that all online video is going to end up with ads so why not make the ads entertaining (or at least try to...)

This is no different than Ford&#039;s American Idol &quot;music videos&quot; that they&#039;ve done for a few years.

Instead of bashing Ford/Myspace we should be commending them for forward thinking.
]]></description>
		<content:encoded><![CDATA[<p>Believe it or not, I don&#8217;t have much of a problem with this&#8230;it seems that all online video is going to end up with ads so why not make the ads entertaining (or at least try to&#8230;)</p>
<p>This is no different than Ford&#8217;s American Idol &#8220;music videos&#8221; that they&#8217;ve done for a few years.</p>
<p>Instead of bashing Ford/Myspace we should be commending them for forward thinking.</p>
]]></content:encoded>
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		<title>By: milowet</title>
		<link>http://gigaom.com/video/so-just-shill-to-the-next-episode/#comment-451623</link>
		<dc:creator><![CDATA[milowet]]></dc:creator>
		<pubDate>Fri, 09 Nov 2007 18:49:35 +0000</pubDate>
		<guid isPermaLink="false">http://newteevee.com/2007/11/09/so-just-shill-to-the-next-episode/#comment-451623</guid>
		<description><![CDATA[chris - hilarious yet astute observations here.  cheers, milo

p.s. and if the video had had extra scenes, they probably would have included bikinis!
]]></description>
		<content:encoded><![CDATA[<p>chris &#8211; hilarious yet astute observations here.  cheers, milo</p>
<p>p.s. and if the video had had extra scenes, they probably would have included bikinis!</p>
]]></content:encoded>
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		<title>By: zoso</title>
		<link>http://gigaom.com/video/so-just-shill-to-the-next-episode/#comment-451622</link>
		<dc:creator><![CDATA[zoso]]></dc:creator>
		<pubDate>Fri, 09 Nov 2007 18:31:41 +0000</pubDate>
		<guid isPermaLink="false">http://newteevee.com/2007/11/09/so-just-shill-to-the-next-episode/#comment-451622</guid>
		<description><![CDATA[i feel bad just watching it.
]]></description>
		<content:encoded><![CDATA[<p>i feel bad just watching it.</p>
]]></content:encoded>
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		<title>By: Brian Hogg</title>
		<link>http://gigaom.com/video/so-just-shill-to-the-next-episode/#comment-451621</link>
		<dc:creator><![CDATA[Brian Hogg]]></dc:creator>
		<pubDate>Fri, 09 Nov 2007 17:15:33 +0000</pubDate>
		<guid isPermaLink="false">http://newteevee.com/2007/11/09/so-just-shill-to-the-next-episode/#comment-451621</guid>
		<description><![CDATA[The greater offense, to my thinking, is how bad the show itself is.

That said, I totally second Mr. Street&#039;s excellent comments. If the episode had had two extra scenes, if it hadn&#039;t been &lt;em&gt;just&lt;/em&gt; a product placement, it would&#039;ve seemed less egregious.
]]></description>
		<content:encoded><![CDATA[<p>The greater offense, to my thinking, is how bad the show itself is.</p>
<p>That said, I totally second Mr. Street&#8217;s excellent comments. If the episode had had two extra scenes, if it hadn&#8217;t been <em>just</em> a product placement, it would&#8217;ve seemed less egregious.</p>
]]></content:encoded>
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		<title>By: Tim Street</title>
		<link>http://gigaom.com/video/so-just-shill-to-the-next-episode/#comment-451620</link>
		<dc:creator><![CDATA[Tim Street]]></dc:creator>
		<pubDate>Fri, 09 Nov 2007 15:55:08 +0000</pubDate>
		<guid isPermaLink="false">http://newteevee.com/2007/11/09/so-just-shill-to-the-next-episode/#comment-451620</guid>
		<description><![CDATA[Hey, you gotta start somewhere.

There aren’t a lot of people doing integrated advertising in online video yet and it’s going to take some time for people to figure out how to do it right without taking viewers out of the story.

The real tough part will be convincing the advertiser that you need to have conflict in the scene in order to build interest. The marketers that I’ve come across want everything to be “great” just like it is in the above video.
]]></description>
		<content:encoded><![CDATA[<p>Hey, you gotta start somewhere.</p>
<p>There aren’t a lot of people doing integrated advertising in online video yet and it’s going to take some time for people to figure out how to do it right without taking viewers out of the story.</p>
<p>The real tough part will be convincing the advertiser that you need to have conflict in the scene in order to build interest. The marketers that I’ve come across want everything to be “great” just like it is in the above video.</p>
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