Comments on: Sleep When You’re Dead, Watch Video Instead

By: Mike Abundo

Mike Abundo — Thu, 26 Jun 2008 20:11:12 +0000

Sounds about right. I rarely watch TV anymore.

By: Arno

Arno — Thu, 26 Jun 2008 19:00:29 +0000

Hi Chris, thanks for your reply. Would be interesting to see a breakdown of this data on broadcast, on-demand and time-shift. No doubt that broadcast TV will lose viewing share and consequently also advertising share, but it's not a zero-sum game. Other forms of video can grow fast while oldteevee remains stable or even grows slightly. And that's not bad in a US$ 64 billion industry (according to an article in AdAge yesterday).

By: Chris Albrecht

Chris Albrecht — Thu, 26 Jun 2008 18:44:32 +0000

Hi Arno,

Within that TV viewing is a mix of regular TV watching, On-Demand and time-shifting. Despite those conveniences, oldteevee watching isn't projected to grow. Add that to younger audiences increasingly bypassing oldteevee altogether.

By: Arno

Arno — Thu, 26 Jun 2008 18:11:12 +0000

4 hours oldteevee is also the maximum you can get in a civilized country like the US (as a matter of fact the U.S. is leading in the Western World in viewing time). In Europe, countries like Serbia have 4.75 hours of avg viewing time per day.

So if it remains 4 hours a day until at least 2013, then what do you mean by "even worse for oldteevee.."? Your actual message here should be "good news for oldteevee: until 2013 stable viewing time despite fast growth of video consumption"