Comments on: Skips Ahoy! Networks’ New Anti-Ad-Skipping Tactics

By: News On NetTV - Thursday 31 May | tommaso.tessarolo

News On NetTV - Thursday 31 May | tommaso.tessarolo — Thu, 31 May 2007 04:28:28 +0000

[...] Le tattiche per evitare l’ADV Skipping con i PVR. Con i videoregistratori digitali ad hard disk, i PVR, si salta sistematicamente la pubblicità. Come fare? Basta far sembrare la pubblicità uguale al contenuto che si sta vedendo. Lo spettatore è portato immancabilmente a fermare il fast forward. (tags: PVR ADV skipping Ads pubblicità) [...]

By: Steve Bryant

Steve Bryant — Wed, 30 May 2007 19:51:44 +0000

Agreed with Liz. The more entertaining a commercial, the more likely I am to watch it. I’ll stop fast-forwarding for a Geico caveman commercial every time. Or for beer commercials. Or for movie trailers.

By: Liz Gannes

Liz Gannes — Wed, 30 May 2007 06:58:41 +0000

Thanks Joseph — if you could let me know what’s screwed up that would be great. At the moment it looks OK to me.

I don’t want to speak for Steve, but I’ll cover what seems to be a rhetorical loophole by saying that if the commercials entice you by looking like content, they better follow up and be good. Alternatively, if you hear about cool commercials from friends and the media, perhaps you’ll keep an eye out for them.

By: Joseph Price

Joseph Price — Wed, 30 May 2007 02:20:14 +0000

(As of the current time, the layout for this post is a bit screwed up.)

“Either way, it’s not the technology that’s important — it’s making the commercials entertaining so that they add value instead of subtracting it.”

Well, even if the commercial is entertaining, how would you know if you were blowing by them using a DVR?