Comments on: Simon & Schuster Goes It Alone for Original Video http://gigaom.com/video/simon-schuster-goes-it-alone-for-original-video/ Fri, 10 Feb 2012 18:23:30 +0000 hourly 1 http://wordpress.com/ By: WhoCares http://gigaom.com/video/simon-schuster-goes-it-alone-for-original-video/#comment-463113 Fri, 26 Sep 2008 23:42:13 +0000 http://newteevee.com/?p=9119#comment-463113 While Street is right in some ways, the content still has to be compelling enough to create that buzz. Foreign Body was just terrible. I couldn’t stand to watch it for more than a minute.

]]> By: Simon amp; Schuster Goes It Alone for Original bVideo/b http://gigaom.com/video/simon-schuster-goes-it-alone-for-original-video/#comment-463112 Fri, 26 Sep 2008 00:38:51 +0000 http://newteevee.com/?p=9119#comment-463112 [...] unknown wrote an interesting post today onHere’s a quick excerptNow this is a bit of a funny one: A book publisher is opening its own online bvideo/b production studio! Simon Schuster, after seeing success with Stephen King’s motion comic series N (for which we gave a rave review on NewTeeVee Station), b…/b [...]

]]> By: Tim Street http://gigaom.com/video/simon-schuster-goes-it-alone-for-original-video/#comment-463111 Fri, 26 Sep 2008 00:17:40 +0000 http://newteevee.com/?p=9119#comment-463111 I think this would have happened a little sooner if Michael Eisner’s Foreign Body had delivered a few more million views.

I had such great hopes for the Foreign Body business model. Eisner is a ground breaking kind of guy and even though FB didn’t do gang busters I still believe in this online video prequel idea for building buzz before launching any product of service.

Engaging an audience into a story and building that story to a climax pay-per-view envent has been working for 20 plus years in the wrestling world. There’s no reason it won’t work in promoting books, movies and even digital downloads. The online video just needs to be emotionally compelling and have spectacle so that it goes viral.

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