Comments on: Shoulda Known: Giant LEGO Boulder a Fake?

By: Viral Marketing Done Right: Unexpected Performance « NewTeeVee

Viral Marketing Done Right: Unexpected Performance « NewTeeVee — Thu, 05 Jun 2008 15:15:34 +0000

[...] Marketing Done Right: Unexpected Performance So, last week, I kvetched about the lies involved in viral marketing. But I do understand that there’s a basic truth to advertising: No one really likes the hard [...]

By: Vid-Biz: CBS, Wii Girlfriend, Daily Show « NewTeeVee

Vid-Biz: CBS, Wii Girlfriend, Daily Show « NewTeeVee — Thu, 29 May 2008 16:43:10 +0000

[...] “Wii Fit Girlfriend” Not Corporate? Viral vid featuring girl exercising in underwear on the game device thought to be created by ad agency, but creator says nope, it’s a personal video. (background: Shoemoney; Creator’s denial: YouTube) (See LizM’s coverage of the fake Lego vid.) [...]

By: David

David — Tue, 27 May 2008 23:05:14 +0000

Don’t forget about the recent Coors Light ads created much along the lines of the Rayban sunglasses (“is that real??”).

http://youtube.com/watch?v=TSQD8Lk3ies

We see many of these distributed through us at TubeMogul. What is interesting to us is how similar they are to blog posts that are purposefully controversial to generate comments and fuel debate. If you look at the comments on the Coors Light videos (or Rayban’s and its ilk), you see that many are people showing off their viral marketing detectors and how they know it’s a fake. In the end, I think that people that are upset are not angry that there are viral ads polluting their viewing community so much as they are mad at themselves for being entertained by such ads. Perhaps if these videos were disclosed as ads from the outset, the whole game around spotting them would go away and we could just enjoy the videos.

By: theshadowfan

theshadowfan — Tue, 27 May 2008 20:11:28 +0000

I don't see it as being lied to as much as enabling people to produce any content that they'd like too. There are some people out there that want to protect their prestige and ego, but still enjoy the cheesy B flick. The internet allows them to make an alter-ego and achieve anything that they set out to do.