Comments on: Revision3 Views Up 140% Despite Self-Imposed Standards

By: Episode 6: January 29, 2009 : Tech Gang Show

Episode 6: January 29, 2009 : Tech Gang Show — Fri, 30 Jan 2009 03:37:15 +0000

[...] down on Michael Dell for offering help at Davos Muxtape Is Back As A Mixtape Platform For Bands Revision3 Views Up 140% Despite Self-Imposed Standards Western Digital debuts 2TB Green Power hard drives New OLPC Mockup at Davos touch screen based [...]

By: Erfed - Of Life, Of Web. » Online Video Still Gaining Popularity, Views

Erfed - Of Life, Of Web. » Online Video Still Gaining Popularity, Views — Thu, 29 Jan 2009 07:07:50 +0000

[...] Similarly, nextnewnetworks (whose largest draw is the Obama Girl, whom they acquired in 2008) reported 300 million video views in 2008, up from the 100 million they saw in 2007. It’s noteworthy that the two companies take their metrics differently - Revision3 only counts videos fully watched, whereas nextnewnetworks counts videos started, as pointed out by NewTeeVee. [...]

By: Jim Louderback

Jim Louderback — Thu, 29 Jan 2009 05:39:22 +0000

Thanks for the coverage Liz. Yes, compared to some others, our numbers are small. But from where we sit, quality of viewers, depth of experience and engagement are what’s important, not reach and frequency.

You can get a zillion views on a YouTube video of a cat riding a donkey, yet make no money – because marketers don’t want to be associated with non-episodic, non-predictable content.

Hats of to NNN for delivering great views of their episodic programming, and Break for their success. But in the end it’s whether we’re producing content that brands want to be associated with. And when it comes to Diggnation, Tekzilla, Hak5, SYSTM and our other 7 shows (and NNN’s IndyMogul, Threadbanger and others), clearly we’re delivering very valuable audiences that marketers are embracing.

It’s not the size, it’s whether anyone will pay for your audience. And in our case, at least, the dollars are rolling in.

I put up more thoughts on reach, frequency and web video on my personal blog, check it out here – http://louderback.com/2009/web-videos-powerful-third-dimension-depth/

jim louderback, ceo revision3

By: Liz Gannes

Liz Gannes — Wed, 28 Jan 2009 23:29:47 +0000

Nice, thanks Ash.

By: Alex Wilhelm

Alex Wilhelm — Wed, 28 Jan 2009 21:55:38 +0000

I give my accolades to R3 for doing this. We have long needed more stringent standards for any online service. Video was just the most egregious example.

By: ashkan karbasfrooshan

ashkan karbasfrooshan — Wed, 28 Jan 2009 21:38:43 +0000

If you want more comparables, I just ran the figures:

WatchMojo.com did 28M streams in 2008, which was up from 13M in 2007, which was a 115% spike. All-time, we’ve almost hit 50M in 3 years, which I guess is not too shabby. But, we don't give away our content so I presume the figure could be more. And we also have a large reach in the OOH space, reaching 15-20M consumers each month.

By: HipMojo.com » WatchMojo.com Grows Streams by 115% to Nearly 30M from 2007 to 2008

Wed, 28 Jan 2009 21:35:48 +0000

[...] we also didn’t raise $9M and $23M respectively, but I digress. Online video studio Revision3 said today its program views are up 140 percent, with 46 million views in 2008 as compared to 19 million [...]