7,039,000 views to earn $150,000 would require a net-to-producer $21.30 CPM (or, apx. $40 gross CPM). Not easy to achieve, or to sell to advertisers, even if they are doing Flat sponsorship deals and looking at the value. I know that the early podcast ad rates were all predicted to be in that area, but, it just isn’t realistic.
Total Season Running Time is about 120-minutes @ $150,000 Budget = $1,250 per minute completed, which sounds about right for internet television budgets at this time, but, which won’t allow for anyone but recent college grads and non-union talent to work here.

End of the day, getting picked up for a second season is all that matters and what determines success. I hope their next season does 3x or 5x the traffic, that’s what we all need to see in order to convince advertisers that this is a real business for them to support.

As of today, for MYSPACE, the 80-Episodes (not including weekly compilations) add up to:

7,039,000 total views (Do they go by loads, partial or complete views?) Would be interesting for all of us to compare how many completed streams v. partial.

That number averages apx. 88,000 per Episode, which is less than 1/2 of what’s represented in the press? Is VEOH getting same traffic as MYSPACE all of a sudden?

Noting that 6 episodes equaled or exceeded 200,000 each, all before Episode 21. The average of Episodes 22-80 is closer to 72,000 views, or apx. 1/3 of what’s being represented as an average viewing stat. But, numbers are there to be tinkered with.

If you graph the MYSPACE views, it’s difficult to make sense of the viewership and stickiness; no curves or linear pattern appear; other than a real lull between Episodes 22-68, which is over half of the episodes.

We’re trying to learn from this model, in order to paint an attractive picture to give to advertisers for migrating them into the sponsorship space around original content, but, there’s not much to draw upon from this one example.

Would be great if NEWTEEVEE could get some numbers from IN THE MOTHERHOOD to see how it’s doing? Where it gets the mainstream push from MSN.