Comments on: Paid Distribution Becomes a Mainstay of Web Series

By: modelmotion

modelmotion — Sat, 05 Feb 2011 18:26:58 +0000

This might be a great time for a follow up on this article. Which portal sites and which shows are now using paid distribution and distribution guarantees? How effective are they for the advertiser? Does anyone actually watch the video that follows the ad, or are they really just paid pre-rolls with little impact on viewers actually watching the video? Do they do more harm than good long term. How exactly do they “drive views” to the video and how cost effective are the techniques used? These are just some of the questions that could be examined and provide invaluable industry insight.

By: Dan Ganshirt

Dan Ganshirt — Fri, 24 Sep 2010 23:33:09 +0000

I’m looking for distribution of a web series we created called “Just A Taste” we “review” a wine and give updates from the world of wine in comical review. Here’s the main page of our site where we always have the newest webisode up: http://www.winetrippingtv.com/ Does anybody have any ideas about how we can get it seen?

By: electriclady

electriclady — Sun, 06 Sep 2009 08:15:49 +0000

I agree with “Normally This Weird” (series looks nicely produced btw–I will check it out). We’re trying to build an audience for our web series GEMINI RISING http://www.geminirising.tv (2009 Webby Honoree) and we’ve found that staging local screenings helps build morale among the production cast & crew by showing how an audience responds to the show (very favorably so far plus we’ve sold a few t-shirts). I think we web series producers need some kind of support site or hub. Any out there?

By: Normally This Weird

Normally This Weird — Tue, 01 Sep 2009 17:10:21 +0000

Of course we want our web series to be seen, but if the reason behind your quest for views is only a strategy to convert them into revenue, I don’t think you will find the success you are looking for. As an independent producer building a new web series, I redefined my definition of success away from making a profit and switched it in terms of finding my niche audience, producing something creative – outside of many clichéd web series fallback concepts, and perhaps getting attention from larger players for collaboration on the next project. I’m not running away from the idea of profit either, in my comedy web series ‘Normally This Weird’ http://www.NormallyThisWeird.com we’ve had small successes at product integration, as well as receiving free products for the brand awareness within the production itself, such as donated food and equipment from high profile brands. These things can help us press on to the next episode. In the absence of big distribution deals, if the show has hit a true fan base, then you can see a small return from self distribution of DVD extras, swag, and donations. None of this adds to an actual profit, but it can give the production the extra boost of funds it needs to keep building and growing. And in terms of a modern web series, I’d argue that is very successful no matter how many views you get.

By: Webisodes are Dead, Long Live Webisodes! « @ the intersection

Webisodes are Dead, Long Live Webisodes! « @ the intersection — Tue, 21 Jul 2009 04:11:18 +0000

[...] to a potential audience. This can quickly get expensive, especially when you factor in that almost 2/3rds of a show’s audience does not return for subsequent episodes. That means additional dollars need to be spent on marketing to acquire a new audience and/or [...]

By: Measuring Up the Online Video Measurers

Measuring Up the Online Video Measurers — Fri, 05 Jun 2009 04:02:23 +0000

[...] be hard to break out, given the growth of branded content and the fact that web series are often distributed through ad units). But some disparities are harder to grapple with. Hulu, for instance, recently complained to [...]

By: Who Are the Top Video Ad Networks?

Who Are the Top Video Ad Networks? — Fri, 22 May 2009 20:52:26 +0000

[...] As video advertising networks grow in reach and importance, and start to play a bigger role in distributing content online, we wanted to get a better sense of how they measure up. We checked with comScore, which [...]

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YouTube Comments Poster — Sat, 21 Mar 2009 17:05:14 +0000

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By: RockYou Gears Up to Distribute Content « NewTeeVee

RockYou Gears Up to Distribute Content « NewTeeVee — Wed, 25 Feb 2009 09:01:27 +0000

[...] glitter text and slideshows beneath them, RockYou has one other thing they really want, and are increasingly willing to pay for: [...]

By: Tremor Raises $18M More for Video Ads « NewTeeVee

Tremor Raises $18M More for Video Ads « NewTeeVee — Thu, 19 Feb 2009 03:23:50 +0000

[...] is looking to grow in Europe and also to push new initiatives such as content distribution and a measurement partnership with [...]

By: Video Marketing » Church’s Chicken to promote video game - Atlanta Journal Constitution

Fri, 30 Jan 2009 01:01:03 +0000

[...] Paid Distribution Becomes a Mainstay of Web Series - Newteevee.comSo you’ve made your awesome web show, now what? You’re not successful unless you get an audience. And attracting views for your video series is not a simple feat. Distribution and promotion are recurring conundrums in online video, as we saw [...]

By: Jason Zimmerman

Jason Zimmerman — Thu, 29 Jan 2009 15:32:47 +0000

This is really interesting information for someone like myself who is producing their own original web show.

As my show The Web Mix (thewebmix.com) continues to gain traction I'm constantly looking at ways to reach my audience.

But I think that just the fact that people are talking about paid distribution among other ways for online video to reach people is a good thing for online video. It is becoming a bigger topic and 2009 holds a lot of promise for original content.

By: dj hyjak

dj hyjak — Wed, 28 Jan 2009 04:44:50 +0000

I'm just getting in to this field and my team and i have been trying to figure out this issue before we launch our web quiz show. But have found no help? If someone out there would take pity on a fledgling production and give some guidance in this matter.

By: Corey Kronengold

Corey Kronengold — Tue, 27 Jan 2009 22:56:43 +0000

Like everyone's been saying - Great piece, Liz. It is true. The online video ad networks have the scale to deliver audiences and the pricing models to make it work for the advertisers as well. We started distributing the latest Seth MacFarland Cavalcade of Comedy, with Priceline.com as the sponsor, across the Tremor Media distribution network.

By: space shank media - blog - archive » Positioning Your Content As a Revenue Generator

Tue, 27 Jan 2009 21:43:08 +0000

[...] NewTeeVee reports on RedLever’s shift from artistic creator of content (term used lightly after seeing a video starring a bikini-clad hottie dropping raw eggs into a “contestant’s” mouth) into strategic brand enhancer. In this economy, the “content as ad” model looks nice, but only a precious few with the ears of ad agencies can play that game, as the case for original video content leading to concrete customer conversions is weak at best… [...]

By: Tim Street

Tim Street — Tue, 27 Jan 2009 20:50:25 +0000

At NATPE this morning we were talking about videos with millions of views not making money. Then someone said, "If the true cost of delivering a 6 minute video is $1, someone is making money." What? No one is getting $1 per view? Are they?

Well who ever is getting paid to make sure that video is delivered to the viewer is get paid. The CDN is getting paid.

Now if more content producers are getting paid we all have a mainstay of getting paid.