Google SVP of ads Susan Wojcicki said on the company’s earnings call that 60 percent of all video ads that appear on YouTube are TrueView ads, meaning that viewers can skip it and move on to the video if it’s not relevant or interesting. Read More »
Big media companies are pushing SOPA and PIPA to limit piracy. But it’s not Google’s fault people are seeking out films and watching pirated streams or downloads — it’s the studios’ fault for not making it easier for consumers to find and pay for that content… Read More »
YouTube’s addition of over 100 premium original channels is well underway. The latest group of channels to join comes from the action sports vertical, which will finally give skateboarding, surfing and other extreme sports fans a place to catch up on moves in the industry. Read More »
Snapstream is making its TV monitoring capabilities available to Mac users, with a Web-based video player and client that will let its customers search, view and clip live and recorded TV feeds. That could increase help its potential customer base, while making its existing base happier. Read More »
Chill.com has all but abandoned its Turntable.fm-like group chat rooms and is now focusing squarely on social video discovery. The startup’s founder Brian Norgard likened the new approach to the way people interact with content in media-focused social networks like Instagram and Path. Read More »
China’s online video service PPTV struck a strategic partnership deal with local cable TV provider WASU last week that could hold the key to finally bring online video to the living room in China. Android TVs and set-top boxes could also play a big role. Read More »
Online video chat provider Yowie is boosting its social presence, with a Facebook app that will let individual users talk to one another while sharing interesting videos. The app differentiates itself by ranking users based on videos they share and their behavior in chat rooms. Read More »
A few weeks ago, I wrote a post about how consumers will soon be buying more TVs, and upgrading them ever faster. After seeing the best that CE manufacturers had in store at CES, I’m even more convinced. But not for the reasons you might think. Read More »
Hulu is launching its first original scripted show just days before Netflix will unveil its first stab at an original TV show. Both companies are part of a bigger movement toward original online programming that includes new ways of funding as well as distribution. Read More »
Lonelygirl15 writer and ARG creator Jan Libby is currently seeking Kickstarter funds for a new alternate reality game experience called Snow Town, but the underlying technology could become a secret weapon for creating transmedia experiences. Read More »
No, it’s not Apple’s long-rumored TV set or one of the countless other app platforms from Samsung to Roku: Google TV’s biggest competitor, capable even of derailing the company’s entrance into the market for pay-TV set-top boxes, may just be Android itself. Read More »
More Must Reads
