Comments on: Measuring Up the Online Video Measurers

By: Roy Peterkofsky

Roy Peterkofsky — Fri, 06 Nov 2009 01:33:58 +0000

Skytide does some very cool things with video measurement, too! Like measuring whether higher bitrates and fewer stalls actually keeps the eyeballs glued longer!

By: Nielsen Video Stats A Jumble; Viewers Up 13% from Last Year

Nielsen Video Stats A Jumble; Viewers Up 13% from Last Year — Mon, 15 Jun 2009 19:49:24 +0000

[...] explaining, it took a full two weeks for Nielsen to reply to us that the dip was simply “due to minor fluctuations,” so heaven help us if we try to parse this out. But here’s a shot at the takeaways [...]

By: Technical blogs with pictures and videos » What to read on the GigaOM network

Sat, 06 Jun 2009 01:02:09 +0000

[...] one region, lower than low (jkOnTheRun) Top resources for finding work online (WebWorkerDaily) Measuring up the online video measures (NewTeeVee) A multilayered MacBook backup strategy (The AppleBlog) Wind market forecast: sunny, [...]

By: Liz Gannes

Liz Gannes — Sat, 06 Jun 2009 00:21:31 +0000

@csi - Yes, and as metrics mature we may well see that. comScore told me that in May they will add show-by-show metrics and sometime after that will start splitting out syndicated and non-syndicated content.

By: csi

csi — Fri, 05 Jun 2009 22:58:13 +0000

Isn't it possible that the diff between Hulu's audience numbers as reported by Nielsen and ComScore is caused by ComScore recording unique viewers when Hulu videos are watched on other sites (like Veoh and MySpace) whereas Nielsen may just be recording unique viewers on Hulu.com?

By: Peter Contardo

Peter Contardo — Fri, 05 Jun 2009 17:55:33 +0000

So what's the difference of a few billion views among friends??? Whatever the true numbers actually are, online video has forever changed how people access information, use the web and consume content. YouTube is a mega information, marketing and entertainment engine. Cable companies are struggling to figure out new business models because their customers have become so used to getting the content they want, when they want it. Newspapers are becoming more open to citizen journalism by allowing user-generated uploads and comments. Small and emerging brands are competing with the ‘big boys’ by aligning with niche online communities and content providers. Eventually, our industry will settle on some standard measurement tools, but until then, we can’t ignore the shift that online video has caused in media, business and society in general.

By: carlos M Lebron

carlos M Lebron — Fri, 05 Jun 2009 17:09:11 +0000

this my idea about video measuring ( in spanish, you can translate, of course)http://tr.im/nyzT

By: What to read on the GigaOM network

What to read on the GigaOM network — Fri, 05 Jun 2009 17:01:19 +0000

By: Liz Gannes

Liz Gannes — Fri, 05 Jun 2009 14:42:44 +0000

@Mark - I don't, that's why it had struck me as odd. Do you?

By: Mark Rotblat

Mark Rotblat — Fri, 05 Jun 2009 07:32:24 +0000

Do you know of any other reports of a YOY dip in April for online video viewing?