Comments on: Omniture Launches Viral Video Measurement

By: Liz Gannes

Liz Gannes — Thu, 05 Nov 2009 02:45:29 +0000

@Roy - Then we should talk!

By: Roy Peterkofsky

Roy Peterkofsky — Thu, 05 Nov 2009 01:46:15 +0000

Skytide (www.skytide.com) is also adding some new dimensions to video measurement!

By: News Around the Net | Getting Spotted

News Around the Net | Getting Spotted — Fri, 24 Apr 2009 10:31:55 +0000

[...] Omniture Launches Viral Video Measurement - Here’s another company that offers viral video measurements along with TubeMogul, Visable Measures and GlanceGuide, so what does this Omniture offer that’s so great? Feature-wise it may be lacking in comparison, but it is free! Yes, that’s right, free (if I read it right)! And that’s not even the best part, check the article as well as the comments. [...]

By: Liz Gannes

Liz Gannes — Wed, 22 Apr 2009 15:32:56 +0000

OK, thanks Jeff! I'm interested to hear more about the techniques people use to find derivative content. I know you mentioned keywords/metadata -- what else do you use?

By: Liz Gannes

Liz Gannes — Wed, 22 Apr 2009 15:32:52 +0000

OK, thanks Jeff! I'm interested to hear more about the techniques people use to find derivative content. I know you mentioned keywords/metadata -- what else do you use?

By: Jeff Jordan

Jeff Jordan — Wed, 22 Apr 2009 00:36:53 +0000

I might not have been clear enough in my comments. What I was saying is that Omniture DOES have the ability to measure unofficial uploads (mashups and the like) with this tool -- it's one of its core functionalities. The tool can actually alert the user when a mashup or TV capture occurs. It's flexible enough to capture both the users' video, and any other kind of derivative content on video sharing sites.

So, measuring unofficial uploads and TV capture is not a limitation for the product. It's one of it's core functions.

By: Travis Crumps

Travis Crumps — Tue, 21 Apr 2009 23:09:49 +0000

This is great! Competition is needed in this space. Something interesting to see would be Omniture teaming up with or acquiring HeySpread/HeyWatch to provide heat in the syndication market.

By: Liz Gannes

Liz Gannes — Tue, 21 Apr 2009 15:07:55 +0000

Thanks Igor. I'll give them a call. Embedding tracking tags into the videos is a different approach.

I also got an email from the folks at HeyWatch who also work in this category.

By: Liz Gannes

Liz Gannes — Tue, 21 Apr 2009 15:02:57 +0000

Thanks Jeff. When I mentioned "unofficial uploads" I was referring to TV captures and mashups and things like that.

By: Igor Beuker

Igor Beuker — Tue, 21 Apr 2009 12:05:37 +0000

Hello Guys,

Great that all feel that online video is the big trend and will stay the big trend for many years.

We do miss an in the article though: ViralTracker. It's in the market since 2004, was acquired by WPP and is doing over 100 campaigns per year already.

If I compare the USP's of all product, you might have missed one of the first movers?

Liz did you take a look at ViralTracker.com? Might be a few years ahead of the companies you mentioned?

Cheers

Igor