Comments on: Nielsen: Almost 99 Percent of Video Watched on a TV Screen

By: Reminder: Hulu CEO is a Capitalist

Reminder: Hulu CEO is a Capitalist — Wed, 28 Oct 2009 15:41:56 +0000

[...] TV network owners, feeling the heat from lower upfront ad dollars, a viewing audience that is migrating to new methods of TV consumption, and a changing standards of success has been quite vocal about its desire for [...]

By: Will TV Everywhere Swamp Cable Networks?

Will TV Everywhere Swamp Cable Networks? — Tue, 27 Oct 2009 18:46:46 +0000

[...] If you use a rough estimate of 2Mbps to 3Mbps as the amount of throughput needed for a single SD video stream and assume that 20 households in a 500-home node are trying to watch the stream, that would take up to 60Mbps of capacity. But that 60Mbps is now more than what is available in one DOCSIS channel, which means cable providers will have to allocate more spectrum resources for data. Cable providers maintain that this is all hypothetical and that anyone hoping to break the cable network would have to radically change their viewing habits. Charlie Douglas, a Comcast spokesman, says that the company isn’t concerned about the effect TV Everywhere will have on the network, and pointed me to a Nielsen report that showed that people watch only 3 hours of online video a month vs. 153 hours on their TVs. [...]

By: WebmasterHelp » Nielsen’s online television meter won’t be useful until 2011

Thu, 10 Sep 2009 16:33:04 +0000

[...] week said that 25% of American households watch TV online. Meanwhile, Nielsen said this Spring that 99% of video viewing is still happening in front of a television [...]

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By: Measuring Up the Online Video Measurers

Measuring Up the Online Video Measurers — Fri, 05 Jun 2009 04:01:56 +0000

[...] days, it’s almost a political question. Traditional television distributors assure us that 99 percent of video is watched on a television screen, and a massive observational study concluded that people say they [...]

By: Studies Say Web Video Usage Overstated, P2P Users Buy More DVDs

Studies Say Web Video Usage Overstated, P2P Users Buy More DVDs — Wed, 03 Jun 2009 18:58:43 +0000

[...] by Sequenth Partners and Ball State University and funded by Nielsen, confirmed Nielsen’s earlier finding that 99 percent of video consumption happens on a TV screen. It also looked at other types of video [...]

By: Dave Zatz

Dave Zatz — Fri, 22 May 2009 01:01:44 +0000

"Nielsen: Almost 99 Percent of Video Watched on a TV Screen"

Imagine how big NewTeeVee would be if it also covered OldTeeVee. ;)

By: Scott Jensen

Scott Jensen — Thu, 21 May 2009 17:20:36 +0000

99% of videos are NOT watched on a TV screen. Where on Earth did they get that number? Look at THEIR own stats. Watching TV (combining the first two stats) equals 161:40 and watching video on non-TV (combining "Watching video on internet" and "Mobile subscribers watching video on a Mobile Phone") equals 32:52. That means that nearly 20% are NOT watching video on their TV screens.

Just another example of Nielsen getting things wrong.

By: Turner ReUps “TV in Context” for More Targeted Ads

Turner ReUps “TV in Context” for More Targeted Ads — Wed, 20 May 2009 19:59:03 +0000

[...] watching on their DVR. Reducing commercial skipping would be good for networks and advertisers as new numbers from Nielsen released today showed that more people are watching more hours than ever of time-shifted [...]