Comments on: New Study: How Ads Can Work with DVRs http://gigaom.com/video/new-study-how-ads-can-work-with-dvrs/ Sat, 26 May 2012 05:26:03 +0000 hourly 1 http://wordpress.com/ By: Chris Albrecht http://gigaom.com/video/new-study-how-ads-can-work-with-dvrs/#comment-455189 Wed, 27 Feb 2008 00:14:11 +0000 http://newteevee.com/?p=3280#comment-455189 Hi Russell,

Not sure what you mean by “just right,” but the sentence is correct.

The idea is that when you skip through a commercial, you have to pay attention to what you are skipping so you know when to stop as the show comes back on.

]]> By: Russell Heimlich http://gigaom.com/video/new-study-how-ads-can-work-with-dvrs/#comment-455188 Tue, 26 Feb 2008 21:30:48 +0000 http://newteevee.com/?p=3280#comment-455188 Uh… this sentence seems backwards

“69 percent of viewers watching the regular-speed live ad remembered the ad the next day. While only 25 percent of viewers blasting through commercials at top speed could remember the ad the next day, commercial skippers are paying more attention to the screen as they fast forward, since they watch rather than listen for audio cues that their show is back on.”

Am I just right?

]]> By: Recall in a Flash « MyMediaMusings http://gigaom.com/video/new-study-how-ads-can-work-with-dvrs/#comment-455187 Tue, 26 Feb 2008 16:02:54 +0000 http://newteevee.com/?p=3280#comment-455187 [...] in a Flash NewTeeVee points out an article in the WSJ that finds that people still retain a remarkable amount of [...]

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