Comments on: Need-to-Know Web Video Metrics http://gigaom.com/video/need-to-know-web-video-metrics/ Fri, 10 Feb 2012 19:35:48 +0000 hourly 1 http://wordpress.com/ By: Page Views Are Dead, Engagement Named As Heir - GigaOM http://gigaom.com/video/need-to-know-web-video-metrics/#comment-448345 Fri, 07 Mar 2008 01:04:36 +0000 http://newteevee.com/2007/07/10/need-to-know-web-video-metrics/#comment-448345 [...] which measures engagement by tracking things such as widget downloads and comments. Nielsen, which abandoned page views to focus on time spent on a site, thinks that’s a better measure of engagement, especially [...]

]]> By: Mark Rotblat http://gigaom.com/video/need-to-know-web-video-metrics/#comment-448344 Fri, 20 Jul 2007 19:48:06 +0000 http://newteevee.com/2007/07/10/need-to-know-web-video-metrics/#comment-448344 This is a great aggregation of what’s going on with the drive for better measurement and expectations for ad revenue in the space. I’m guessing these expectations assume standards are in place.
I want to thank Frank for his input on what he wants to see in the way of metrics, and comment that at TubeMogul (www.tubemogul.com) we do offer more than views (comments and ratings) and are driving towards much more.

Mark Rotblat
mark at tubemogul dot com

]]> By: Webbomedia » Blog Archive » Sociala medier vinnare när tittartid blir jämförelsemått http://gigaom.com/video/need-to-know-web-video-metrics/#comment-448343 Wed, 11 Jul 2007 20:06:36 +0000 http://newteevee.com/2007/07/10/need-to-know-web-video-metrics/#comment-448343 [...] Läs mer: Ecentric: Nordic Internet Index Yahoo! News: Nielsen scraps Web page view rankings TechCrunch: Mosh, Yahoo’s New Social Network Initiative TechCrunch: Google, Yahoo Both Working On Next Generation Social Networks NewTeeVee: Need-to-Know Web Video Metrics [...]

]]> By: Frank http://gigaom.com/video/need-to-know-web-video-metrics/#comment-448342 Tue, 10 Jul 2007 19:27:23 +0000 http://newteevee.com/2007/07/10/need-to-know-web-video-metrics/#comment-448342 These are all really interesting reports, and video metrics are very important to advertisers.

However, I’d like to see more video metrics that focus on what is important to the content creators. Views and subscribers is obvious. But what about:
- # Active Users (commenting, video responses, subscribing to a feed)
- Repeat Viewers (more than just a repeat visitor – but someone who has come back to view a 2nd, 3rd, etc. video of yours)
- # of Comments
- # video responses

UGC can be very powerful – powerful enough to get people typing, sending in video – becoming active versus just being a viewer.

These metrics will continue to be more and more useful to advertisers as well, as advertisers begin to understand the UGC medium better. Interactivity with a brand can be a very powerful – just look at all of the pictures, blogs, and video that were produced with the iPhone launch. I want an iPhone now and didn’t want one a week ago just b/c of all of the cool video that i’ve seen:
http://mefeedia.com/tags/iphone/

Regards,
-Frank

Frank Sinton
CEO, Mefeedia.com

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