Comments on: NBC to Use Google TV Ads for Some Cable Nets

By: Google Boosts TV Ads With Invidi Investment

Google Boosts TV Ads With Invidi Investment — Wed, 05 May 2010 14:09:12 +0000

[...] the last three years, and has seen some success, scoring business with Hallmark, Bloomberg and some NBC Universal cable networks. As part of the investment, Google and Invidi will work together on “projects of mutual [...]

By: Google Taps TiVo for TV Ad Data

Google Taps TiVo for TV Ad Data — Tue, 24 Nov 2009 16:29:42 +0000

[...] to a “multi-year advertising, research and technology partnership” with NBC last year that made ad inventory available on cable networks such as CNBC, MSNBC, Oxygen and SyFy. Google is also working with the Hallmark [...]

By: NBC Enters into Targeted TV Ad Pact with Microsoft

NBC Enters into Targeted TV Ad Pact with Microsoft — Thu, 18 Jun 2009 15:38:49 +0000

[...] The Wall Street Journal reports. This is the second such ad deal for the NBC, which also has an agreement with Google. But the battle to bring targeted ads to TV is just getting warmed up, and other heavyweights are [...]

By: Google to Connect TV Ads with YouTube

Google to Connect TV Ads with YouTube — Fri, 27 Mar 2009 14:31:56 +0000

[...] ad programs, and while its TV Ads has scored some small victories with Hallmark, Bloomberg, and NBC cable channels, it has yet to gain widespread [...]

By: Google Cuts Radio, Newspaper Ads — What about TV? « NewTeeVee

Google Cuts Radio, Newspaper Ads — What about TV? « NewTeeVee — Thu, 12 Feb 2009 21:49:47 +0000

[...] She also said Google would invest in online streaming audio advertising. Google TV Ads has signed NBC Universal, Bloomberg TV, and Hallmark Channel, and a spokesperson said Google is in the process of adding [...]

By: Google Gets TV Ads on Hallmark « NewTeeVee

Google Gets TV Ads on Hallmark « NewTeeVee — Wed, 03 Dec 2008 18:00:52 +0000

[...] in its strategic shift to targeting programmers. The Hallmark deal comes just a few months after NBC opened up some of the ad inventory on its Sci Fi, Oxygen, MSNBC, CNBC, Sleuth and Chiller cable [...]

By: Google Partners with Harris, COREMedia for TV Ads « NewTeeVee

Google Partners with Harris, COREMedia for TV Ads « NewTeeVee — Thu, 16 Oct 2008 15:05:53 +0000

[...] focus is starting to pay off. They also come close on the heels of an agreement the search giant signed in September that will see it start brokering the sale of some TV ad inventory for certain cable networks owned [...]

By: Google’s TV Ads spells the end of traffic software? « Tizzyblog’s Weblog

Wed, 10 Sep 2008 03:09:47 +0000

[...] am Filed under: advertising, television | Tags: Google, NBC, traffic, TV Ads NewTeeVee posted an article about NBC using Google’s TV Ads to sell inventory on some of their cable networks. The [...]