Comments on: McFarlane’s Cavalcade Racks Up 14M Views

By: Burger King’s the King of Internet Advertising

Burger King’s the King of Internet Advertising — Sat, 01 Aug 2009 02:08:56 +0000

[...] In another well received effort Burger King teamed up with Family Guy’s creator, Seth McFarlane to sponsor his Cavalcade of Comedy. Burger King asked Seth to create 50 two-minute episodes to be distributed throughout the internet through Google AdSense (a small advertisement video player, rather than Google advertisement text) to sites that are demographically aligned. Google placed these ads as prerolls or overolls. In this way, Burger King was the company that inititated the new kind of product placement that appeared in ten videos. This caused Burger King to gain distribution, buzz and PR around their innovative campaign. The first six videos reached 14 million views in three weeks. [...]

By: Q&A: MRC’s Dan Goodman on Cavalcade, Congdon and ‘Conomy « NewTeeVee

Fri, 24 Oct 2008 04:00:41 +0000

[...] When do you think you might have a success story in terms of business economics? The 14 million views for Cavalcade sounds great, but I imagine you need to do more to turn a profit on [...]

By: gary

gary — Sat, 11 Oct 2008 16:50:08 +0000

14MM streams at a $10 CPM is $140,000. For 10 videos, that’s $14,000 each. With production costs previously reported in the $50k range, that would mean burger king would need to pay a $35/CPM just to break even on production costs! When you include all the other parties that need to get paid in this structure (talent, financier, google and publishers), I would love for someone to explain to me how the economics work for this. It makes a great story but it’s a nonsensical business model.

By: 14 million views for Cavalcade of Comedy « Tizzyblog’s Weblog

14 million views for Cavalcade of Comedy « Tizzyblog’s Weblog — Sat, 11 Oct 2008 00:25:07 +0000

[...] series According to NewTeeVee, Seth McFarlane’s “Cavalcade of Comedy” web series has reached 14 million views so far. McFarlane’s series is animated, and very similar in style and tone to his TV series [...]