Comments on: MacFarlane More Fierce Than Models http://gigaom.com/video/macfarlane-more-fierce-than-models/ Fri, 25 May 2012 23:51:49 +0000 hourly 1 http://wordpress.com/ By: Wilson Cleveland http://gigaom.com/video/macfarlane-more-fierce-than-models/#comment-462749 Sun, 14 Sep 2008 14:26:23 +0000 http://newteevee.com/?p=8424#comment-462749 Not surprising. McFarlane is a known quantity and a comedic genius. The model-as-Web series is already a saturated genre. People can watch the Ford Models series or even Tyra on ANTM which runs incessantly on MTV and VH-1.

]]> By: Adsense Buzz http://gigaom.com/video/macfarlane-more-fierce-than-models/#comment-462748 Sun, 14 Sep 2008 01:27:57 +0000 http://newteevee.com/?p=8424#comment-462748 [...] MacFarlane More Fierce Than Models – Newteevee.com [...]

]]> By: Tim Street http://gigaom.com/video/macfarlane-more-fierce-than-models/#comment-462747 Sat, 13 Sep 2008 13:47:39 +0000 http://newteevee.com/?p=8424#comment-462747 According to screenwriting guru Robert McKee, When ever there is a technological advance in entertainment “spectacle” come first then “story.”

As for Internet Video, right now we are still in a time of spectacle and slowly transitioning into story.

I think there are several factors here that are adding to more video views for Seth MacFarlane’s new animated Cavalcade of Comedy series:

  1. It has emotionally compelling content and spectacle with a little bit of story and little time investment for the viewer.

  2. It has a solid marketing and promotional plan that is being flawlessly executed.

  3. It is using the power of Google Ad Sense / Google Gadget Ads to advertise the show with co-branded Burger King ads. (Visit my blog for more on this http://tinyurl.com/3td3qn )

Vogue.TV’s Model.Live on the other hand is a story with a little spectacle and no fast emotional connection. As a viewer I have to invest time to get into it and Internet viewers don’t want to do that just yet.

Another thing is that Vogue.TV’s Model.Live feels like a show I can get on regular TV and even though Cavalcade of Comedy feels like Family Guy it doesn’t feel like any other regular TV show. It’s “Internet Special.”

We are still in the early hours of this online video party and our guests are enjoying the appetizers or “video snacks.” They are not yet ready to sit down and enjoy a full course meal but the fact that Vogue.TV’s Model.Live has had over a million views may suggest that some people are starting to sit down for video dinner.

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