Comments on: Lorne Michaels Hearts YouTube http://gigaom.com/video/lorne-michaels-hearts-youtube/ Fri, 10 Feb 2012 15:54:30 +0000 hourly 1 http://wordpress.com/ By: Barlow Keener http://gigaom.com/video/lorne-michaels-hearts-youtube/#comment-445840 Sun, 15 Apr 2007 19:08:43 +0000 http://newteevee.wordpress.com/2007/04/13/lorne-michaels-hearts-youtube/#comment-445840 One of the largest expenses for television is advertising its own shows. It is estimated that network television uses 25% of advertising time to promote its own shows. Networks do not use this time because there are no advertisers willing to pay for empty slots but rather to promote their shows which in turn draw the advertisers. Youtube offers the networks “free” advertising for the same shows. Common sense says that YouTube should be charging the networks for clips showing up, not the other way around.

The same is true with movies and trailers. One of the largest uncontrollable expenses for a movie is marketing. It is only good business to turn to the internet with its low-cost opportunities like YouTube to post trailers and clips of movies. Again, YouTube should be charging for this “free” advertising, rather than the movie producers being concerned about diluting their intellectual property rights.

]]>