Comments on: Lindsay Campbell’s Next Act: Branded Entertainment

By: Jared

Jared — Mon, 14 Sep 2009 12:03:38 +0000

I'm a big fan of Lindsay's too and am happy to see her back on the Web. She is a trail blaisers.

By: Daryn

Daryn — Thu, 10 Sep 2009 06:11:17 +0000

I love Lindsay; she was awesome on both wallstrip and moblogic, and I'm sure she'll rock here as well.

By: Lindsay Campbell’s Next Act: Branded Entertainment |

Lindsay Campbell’s Next Act: Branded Entertainment | — Wed, 09 Sep 2009 19:58:23 +0000

[...] FULL STORY [...]

By: Davis Freeberg

Davis Freeberg — Wed, 09 Sep 2009 01:41:53 +0000

Say what you will about Amex, but they've figured out social medial 100 times faster than most company. Since small businesses are their sweet spot, it's no surprise to see them helping to produce content that showcases these unsung entrepreneurs. In addition to this deal above, I know that they've also sponsored some interesting conversations on Techdirt's Insight program. They are also currently sponsoring an iVillage contest where you can nominate small businesses that you think deserve recognition. All of these things may not seem like huge ad campaigns, but they're especially interactive and makes their target audience feel like Amex is listening. I don't use them myself because their rates aren't competitive, but I have to give them credit for being one of the early ones to understand the difference between buying an ad and sponsoring a conversation.