Comments on: Labels Looking to Hook Up With Hulu?

By: I’m With the Band: Hulu to Live-Stream Dave Matthews Show

I’m With the Band: Hulu to Live-Stream Dave Matthews Show — Thu, 21 May 2009 16:36:26 +0000

[...] have long been rumors of Hulu adding music videos to its content library. Right now the site offers musical programming [...]

By: Vid-Biz: MySpace, The Guild, DVR Ads

Vid-Biz: MySpace, The Guild, DVR Ads — Thu, 23 Apr 2009 16:57:45 +0000

[...] Report: Hulu in Talks with Record Labels; record labels Universal, Warner, EMI and Sony negotiating to bring music videos to the premium content portal. (Bloomberg) (This isn’t the first time we’ve heard this one.) [...]

By: James McGovern

James McGovern — Tue, 30 Dec 2008 00:57:55 +0000

Notice how quickly we have forgotten MTV. Their format is so mutated beyond recognition, that no one would even think to include them in a thought much less a discussion of how to exploit music videos online. Until someone figures out how to out SEO YouTube in Google results, it doesn't matter where you put the videos. The first place to look for a favorite music vid with 20s and tweens is YouTube. Warner can play the cease and desist all week long, but fans will just keep uploading them to the site. Better to play ball, work out a royalty agreement/rev share and use music videos for what they were intended for - promoting sales, tickets, & merch. I think Hulu works great for long form content, but the interface isn't really designed for short attention spans the way YouTube is.

By: kevin

kevin — Mon, 29 Dec 2008 16:21:06 +0000

Sales reps for Hulu web advertising have been mentioning for a while now that there will be a music video section of Hulu available for sale in Q1'09