You are correct that our business model is focused on brands. We provide a cost-effective platform that enables brands to drive traffic to their own destinations, build community, and monetize their content.  

While any individual consumer can use Kyte by signing up for a free account at http://www.kyte.tv, we are focused on providing brands with the tools that they need to produce content more frequently, engage with audiences both online and mobile, reach new users through social network distribution and viral sharing capabilties, and monetize.

The new features that we rolled out today — branded mobile web apps (http://www.kyte.com/platform/pg/branded_mobile_web/), Google AdSense for Video support (http://www.kyte.com/platform/pg/ad_network_partners), and integration with AdTech Helios IQ and LightningCast ad servers (http://www.kyte.com/platform/pg/ad_server_integration) — align with that strategy.

Readers can learn more at: http://www.kyte.com/blog

You’ll also find on our blog examples of brands that have used the various production methods on our platform.  Here are a few:

Mobile (both live and recorded) — Ellen DeGeneres, John Legend, Huffington Post, All American Rejects

Uploaded pre-produced content — Alicia Keys, Pussycat Dolls, celebrity entertainment show Extra, 50 Cent, Lady Gaga

Webcam (both live and recorded) — Robert Scoble, Travel Channel’s Bizarre Foods Show, metal band Lamb of God.

Thanks!