Comments on: Updated: Is This the Year for Interactive TV? http://gigaom.com/video/is-this-the-year-for-interactive-tv/ Sat, 26 May 2012 05:26:03 +0000 hourly 1 http://wordpress.com/ By: Ensequence to Bring Interactive TV to Cable This Year | QC Central http://gigaom.com/video/is-this-the-year-for-interactive-tv/#comment-467782 Tue, 24 Feb 2009 12:31:11 +0000 http://newteevee.com/?p=17828#comment-467782 [...] NewTeeVee has a story about the deployment of Interactive TV this year–and the regulations that have prevented its mainstream reach in the past–here. [...]

]]> By: [The Far Edge] » Ensequence to Bring Interactive TV to Cable This Year http://gigaom.com/video/is-this-the-year-for-interactive-tv/#comment-467781 Wed, 11 Feb 2009 02:32:57 +0000 http://newteevee.com/?p=17828#comment-467781 [...] NewTeeVee has a story about the deployment of interactive TV this year–and the regulations that have prevented its mainstream reach in the past–here. [...]

]]> By: Bill Sheppard http://gigaom.com/video/is-this-the-year-for-interactive-tv/#comment-467780 Tue, 10 Feb 2009 22:54:48 +0000 http://newteevee.com/?p=17828#comment-467780 Wow, James, I couldn’t disagree more with you. First, there are standards. It’s taken years to get them in place and the industry to agree to them, but they are now rolling out with momentum. Research tru2way and EBIF for starters. TV advertising is a $70B annual market in the US; internet advertising is $21B as of last year. In addition, consumers are becoming increasingly resistent to web-based advertising, and as click-through rates continue to fall so will revenues. Meanwhile TV has barely begun to take advantage of targeted advertising, response-based advertising, and other forms enabled by interactivity, all of which can increase annual revenues by tens of billions of dollars. Finally, a web browser is a terrible paradigm for television. Remember WebTV? I thought so.

]]> By: Webber http://gigaom.com/video/is-this-the-year-for-interactive-tv/#comment-467779 Mon, 09 Feb 2009 17:45:46 +0000 http://newteevee.com/?p=17828#comment-467779 What are the “strict government regulations” here is the US?

I suspect the down economy will make it difficult to get many companies to take a chance with this unproven technology. Return on investment baby!

]]> By: pc to tv http://gigaom.com/video/is-this-the-year-for-interactive-tv/#comment-467778 Mon, 09 Feb 2009 16:04:53 +0000 http://newteevee.com/?p=17828#comment-467778 “The TV is moving towards the Web browser model where the end user has full control. “

I agree. The PC will be the brain; the TV just a peripheral viewing device. PCTVCables.com

]]> By: Marco http://gigaom.com/video/is-this-the-year-for-interactive-tv/#comment-467777 Mon, 09 Feb 2009 04:10:09 +0000 http://newteevee.com/?p=17828#comment-467777 James,

very interesting point you made. And true. Without standards its real hard for a platform to generate momentum.

For IPTV (which in my definition includes interactive TV) there are already steps made for standardization. (distribution technology, middleware, frontend, content development, advertising, etc) So its just a matter of time until this new media will become the “third media”.

I do not think the TV will just become another frontend for the internet. Look at what happened with mobile in countried like Korea, Japan, etc. Mobile is a new media phenomenon and not just another frontend for the classic internet.

I firmly believe that we will see a new media revolution through IPTV including very lucrative new business models which were not possible through the classic PC based web.

Just my 2 cents,

Marco

]]> By: James Gardiner http://gigaom.com/video/is-this-the-year-for-interactive-tv/#comment-467776 Sun, 08 Feb 2009 05:34:31 +0000 http://newteevee.com/?p=17828#comment-467776 Interactive TV.. Its a dead horse.
Your article is mostly right but there is one issue nearly everyone forgets about.
Interactive TV is mainly a non-standards based systems with no synergy with other advertising platforms. Ie you cannot, for example use your internet advertising components. Do it all again from scratch using very expensive creation tools and people.

Maybe a critical mass may get it some more traction. But in the end, the expensive medium leaves much to be desired and it is best to leave the interactive feature set to the internet where is is cheap and easy to make content and the viewers is in a much better position to interact.

The TV is moving towards the Web browser model where the end user has full control. If this technology does not jell with this idea, its doomed from the start. All interactive TV technology I have looked into is not compatible with this future, and such, is doomed.

Web people appear to have a much better idea then the incumbent TV operaters. Standards use to be used to lock systems up, but these days standards are about letting go of control.

Why do you think Google is considered so powerful and threatening to TV/Cable. Their formula appears to be much more in line with where we are most likely to go.

James

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