DadLabs followed the strategy above, and we now have a sponsor through June — Baby Bjorn. It’s enough to pay the rent on our crappy studio and salary a full time staff of 7. As pointed out above, we are limited by our “short term” strategy of complete brand/product integration — our over 350 episodes would be very difficult to repackage and sell to another sponsor, but the lights are on for another 5 months. Which is pretty good in this “industry”and in this environment.

What happens after June? Well, we’ve got a book coming out. And a lots of doors to knock on.

The Remnants hasn’t gotten sponsored because it doesn’t bring anything to the table — first, it’s geared toward a demographic(mid/late 20′s and up) that is not completely tuned into watching tv over the internet — neither does it showcase anything that could possibly bring that demographic into the fold. Frankly, the reason these Hollywood types haven’t had success with this yet, in terms of monetizing is they’re using a model that’s over 50 years old, thinking they’ve created something new, when it’s as stale as day old bread. Most of the series I’ve seen, seem to be looking for teenagers and early 20 somethings, I can’t say that web series creators have done a great job at capturing the imaginations of this demographic, but at least this is a group that can’t remember not having a computer — that can’t remember only having 3 channels of TV — I suspect it’s easier for them to take the leap – which is why all the sponsors want to jump on that bandwagon… hoping that it bears fruit.

All in all, for the invested the Remnants is good content — but really has most likely reached it’s peak and has no where else to go –