Comments on: Indy 500 Streams Live!…to 36,000 http://gigaom.com/video/indy-500-streams-live-to-36000/ Fri, 10 Feb 2012 19:35:48 +0000 hourly 1 http://wordpress.com/ By: Liz Gannes http://gigaom.com/video/indy-500-streams-live-to-36000/#comment-472459 Mon, 01 Jun 2009 18:54:55 +0000 http://newteevee.com/?p=25768#comment-472459 @ Neal – the comparisons were just to give context. I know car racing has a pretty huge audience, so I don’t think it’s unfair. But what do you mean about “questioning the success of the technology”? In the story I quote them as saying that this was the most technically proficient event they’ve had so far.

]]> By: Neal Page http://gigaom.com/video/indy-500-streams-live-to-36000/#comment-472458 Mon, 01 Jun 2009 18:03:23 +0000 http://newteevee.com/?p=25768#comment-472458 This was indeed a successful event, yet clearly the fan base is substantially smaller than that of the NCAA or PGA so to presume a comparable online audience makes no sense. Questioning the success of the technology which made the broadcast happen as well is off base. Just like anything else, we must look at the potential audience, audience need (do blackouts exists), promotion of the online experience, etc.

The key point is that the reach of the race was extended to an online audience, allowing them to experience the race in a new way without disturbing traditional broadcast models. That’s one of the many objectives of delivering high-quality content online to complement existing broadcast content.

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