Comments on: IAB Approves New Video Ad Formats

By: Progress on the Online Video Revenue Front | Viral Video Maker

Progress on the Online Video Revenue Front | Viral Video Maker — Mon, 16 Feb 2009 00:13:01 +0000

[...] ad format. There have been some other efforts on the video ad standardization front, like the IAB approving a group of formats, but people feel there’s more work to be [...]

By: FanTrust » Blog Archive » Progress on the Online Video Revenue Front [NewTeeVee]

Mon, 26 Jan 2009 18:16:43 +0000

[...] ad format. There have been some other efforts on the video ad standardization front, like the IAB approving a group of formats, but people feel there’s more work to be done. Meanwhile, YouTube said Wednesday it was extending [...]

By: Progress on the Online Video Revenue Front « NewTeeVee

Progress on the Online Video Revenue Front « NewTeeVee — Thu, 22 Jan 2009 09:00:30 +0000

[...] ad format. There have been some other efforts on the video ad standardization front, like the IAB approving a group of formats, but people feel there’s more work to be [...]

By: Break, Tremor Brag about Video Ad Effectiveness « NewTeeVee

Break, Tremor Brag about Video Ad Effectiveness « NewTeeVee — Mon, 18 Aug 2008 19:40:57 +0000

[...] looked at 5.85 million impressions for three campaigns, applying four ad units built to the new IAB specs: pre-roll, interactive pre-roll, non-overlay and overlay. The site saw completion rates of 87 [...]

By: Can Digital Escape Its Demons at Upfronts? « NewTeeVee

Can Digital Escape Its Demons at Upfronts? « NewTeeVee — Mon, 12 May 2008 13:00:19 +0000

[...] the delivery method to varying degrees. They are getting smarter about new online ad formats (which were recently certified by the IAB), and getting better at estimating how many people will watch on the [...]