Comments on: IAB: $345M in Online Video Revenue in First Half of 2008 http://gigaom.com/video/iab-345m-in-online-video-revenue-in-first-half-of-2008/ Fri, 25 May 2012 23:59:51 +0000 hourly 1 http://wordpress.com/ By: IAB: Video Advertising Up 38% So Far This Year « StoryFirst http://gigaom.com/video/iab-345m-in-online-video-revenue-in-first-half-of-2008/#comment-463423 Tue, 06 Oct 2009 23:34:33 +0000 http://newteevee.com/?p=9588#comment-463423 [...] revenue so far this year, or 4 percent of an overall $10.9 billion in online ads. That’s up from $345 million, or 3 percent of last year’s first-half [...]

]]> By: IAB: Video Advertising Up 38% So Far This Year http://gigaom.com/video/iab-345m-in-online-video-revenue-in-first-half-of-2008/#comment-463422 Mon, 05 Oct 2009 18:31:38 +0000 http://newteevee.com/?p=9588#comment-463422 [...] so far this year, or 4 percent of an overall $10.9 billion in online ads. That’s up from $345 million, or 3 percent of last year’s first-half [...]

]]> By: Akash http://gigaom.com/video/iab-345m-in-online-video-revenue-in-first-half-of-2008/#comment-463421 Wed, 08 Oct 2008 18:21:21 +0000 http://newteevee.com/?p=9588#comment-463421 Thanks Liz. The ad spend related to video is most probably higher than in-stream video ads. In my opinion, we should have a metric to define/understand revenue generated where video is a key element of the experience. I know its tough to measure but it’ll give us a better feel for impact of video.

On another note comScore videometrix should start differentiating between UGC and partner content. We need a measure on % of video streams that are monetizable vs. entire universe of streams.

]]> By: Liz Gannes http://gigaom.com/video/iab-345m-in-online-video-revenue-in-first-half-of-2008/#comment-463420 Tue, 07 Oct 2008 18:35:34 +0000 http://newteevee.com/?p=9588#comment-463420 @Akash – here’s eMarketer’s description:

“What is included: in-stream (such as preroll and overlays), in-banner and in-text (ads delivered when users mouse over relevant words).

“What is not included: marketing spending for brand integration, product placement and host mentions on video content; also, nonvideo ads (such as banners) on video site pages.”

]]> By: Akash http://gigaom.com/video/iab-345m-in-online-video-revenue-in-first-half-of-2008/#comment-463419 Tue, 07 Oct 2008 18:25:29 +0000 http://newteevee.com/?p=9588#comment-463419 How does eMarketer define video ad revenue – is it in stream video ads (pre, post rolls), overlays in video, and video in ads?
The marketers must account of ad revenue related to video – such as companion banner ads, display ads on the video page, sponsorship revenue for microsite where video is a key element.

]]> By: Mike http://gigaom.com/video/iab-345m-in-online-video-revenue-in-first-half-of-2008/#comment-463418 Tue, 07 Oct 2008 17:15:25 +0000 http://newteevee.com/?p=9588#comment-463418 Bodes well for KIT digital IMO. Surely you would agree.

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