Comments on: Hulu’s New Embed Policy Can Only Hurt It

By: Totlol Creator Learns the Hard Way He Can’t Build a Business on YouTube – GigaOM

Tue, 29 Dec 2009 17:59:20 +0000

[...] content on the same page. This is similar to Hulu’s recently enforced embed policy, which stopped video aggregators like Rippol from embedding its video library wholesale. Ilan believes that the YouTube ToS allow him, however, [...]

By: Totlol Creator Learns the Hard Way He Can’t Build a Business on YouTube

Totlol Creator Learns the Hard Way He Can’t Build a Business on YouTube — Tue, 29 Dec 2009 17:50:57 +0000

By: Hulu Grows In New TV Season & Advertising Jumps | New Embed Policy A Backward Step « The Levisa Lazer

Wed, 25 Nov 2009 13:36:48 +0000

[...] all good news for Hulu, its new embed policy seems to be overly harsh on startups. As reported by NewTeeVee, new video discovery site Rippol was recently forced by Hulu to stop embedding all of its shows. [...]

By: Hulu Grows In New TV Season & Advertising Jumps | New Embed Policy A Backward Step

Wed, 25 Nov 2009 05:46:09 +0000

By: Page not found

Page not found — Tue, 24 Nov 2009 23:02:46 +0000

[...] Hulu to Users: Tag, You're ItHulu's New Embed Policy Can Only Hurt ItGet Ready for Flash Player 10.1 to Stream P2P Video to Millions, Swap Files BitTorrent-styleTumblr [...]

By: Hulu Embedding then and now | Ever Becoming, Never Completed

Hulu Embedding then and now | Ever Becoming, Never Completed — Tue, 24 Nov 2009 19:28:40 +0000

[...] Now: [...]

By: sparky

sparky — Tue, 24 Nov 2009 14:37:57 +0000

overlay ads

By: robert

robert — Tue, 24 Nov 2009 10:14:17 +0000

@altrenda gets it. What's needed is a better way to monetize embeds. Stay tuned...

By: les madras

les madras — Tue, 24 Nov 2009 04:24:22 +0000

Better than what Google did to sites that embed youtube in bulk. eg
http://traffic.alexa.com/graph?&w=400&h=220&o=f&c=1&y=r&b=ffffff&r=6m&u=truveo.com&

By: altrenda

altrenda — Tue, 24 Nov 2009 04:02:12 +0000

You all miss the point. If you embed myHulu video, you use their content and bandwidth, and all they get is a few shrt cheap ads. You get to wrap as many ads around it that you want, plus when the video is over, the viewer stays at your site, not Hulu's. Hulu pays the rights fees, does the heavy lifting, while you skim off the cream and dilute their brand. It's easy to see why Hulu doesn't like it.

By: Davis Freeberg

Davis Freeberg — Tue, 24 Nov 2009 03:15:51 +0000

I agree with Charbax, clearly this is a case of the big old monopolies fearing the Frankenstein that they've created. This is an industry that has always insisted on control even to their detriment. They can place whatever safeguards into place that they want, but at the end of the day consumers will just pirate their content if they make things too tough. The days of fighting online distribution should be long past, but they're still clinging to the old business model even when they should be racing at a breakneck speed for market share of an emerging industry. At least they've got the politicians paid off, so that they can get new regulations passed once they realize that their restrictions were really a mistake.

By: DZ

DZ — Tue, 24 Nov 2009 02:22:42 +0000

EchoStar and Comcast have business relationships with Hulu, which is different than just running content on your own site. If they were monetizing well, I doubt this would be an issue. But their takedown approach suggests to me they can't sell enough video ads and need to focus on building their brand and hulu.com traffic until they can.

By: Hulu’s New Embed Policy Can Only Hurt It – Newteevee.com | Best Cheap Web Hosting Deals

Tue, 24 Nov 2009 02:14:32 +0000

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By: Hulu’s New Embed Policy Can Only Hurt It

Hulu’s New Embed Policy Can Only Hurt It — Tue, 24 Nov 2009 00:54:31 +0000

[...] Rippol competitor Yidio also tells us Hulu commanded it to stop embedding, and video search site CastTV says it has also recently changed to make users click through to watch Hulu. Meanwhile, video guide Clicker declined to comment, but we’ve seen that over the last two months it’s swapped out Hulu embeds for TV network embeds as well. Continue reading the full post at NewTeeVee. [...]

By: Will Hutson

Will Hutson — Tue, 24 Nov 2009 00:01:08 +0000

Right - I think popularity still is their goal, but the folks at Hulu must be realizing at some point that they have to have some above and beyond measures and controls in order to create continued relevance to the content producers. They aren't striking up original content on their own - they're a platform pure and simple.

With that logic it would make sense to see them fight to have their content viewed in the best circumstances possible for them. I did like the affiliate approach, but what happens when niche curators pop up featuring specific content for a specific audience? They grow on Hulu's back (and dollars) and then those niche content producers can strike far more lucrative and focused one-off deals with those platforms/sites. Hulu can't afford this risk - no matter how large they appear. As much as it pains me to not have them on Boxee this makes sense for now.

By: Liz Gannes

Liz Gannes — Mon, 23 Nov 2009 23:31:44 +0000

@Charbax. If you asked them last year I think popularity was the goal.