Comments on: Hulu Surpassed 140M Streams in Sept.

By: Little things mean a lot…. « Tess' Musings

Little things mean a lot…. « Tess' Musings — Mon, 16 Nov 2009 15:11:11 +0000

[...] number 33 – Kings, and number 35 – Terminator: The Sarah Connor Chronicles*. In July Hulu broke 100 million plays and 6.3 million unique [...]

By: Weekday Online Vid Watching Trumps Weekends: Nielsen « NewTeeVee

Weekday Online Vid Watching Trumps Weekends: Nielsen « NewTeeVee — Wed, 17 Dec 2008 15:50:29 +0000

[...] in Yahoo’s numbers literally knocked them down a peg in the revised September rankings. Nielsen originally had Yahoo ranked at No. 2 in video streams, with more than 264 million streams, but that number was [...]

By: Network TV and the Web: Fox’s Take « NewTeeVee

Network TV and the Web: Fox’s Take « NewTeeVee — Mon, 24 Nov 2008 02:21:52 +0000

[...] have a significant traffic lead, rising to the No. 6 video site in the 8 months since its launch, according to Nielsen, and seeing an 87 percent increase in unique visitors from September to October, according to [...]

By: G.1440 Tech Blender — IT Staffing and Development: Sage Advice, Insight & Delight » Blog Archive » Online Video Ads - Reach a Focused Audience

Tue, 11 Nov 2008 15:09:29 +0000

[...] online video is catching on. Hulu showed 142 million videos in September from major networks, and one firm estimates that 20% of Americans watch prime-time shows over [...]

By: Cavenger

Cavenger — Sun, 02 Nov 2008 02:52:38 +0000

They suck. We’re better hulahoop and other services have Hawaii 5-0, I mean, who watches that? We have Entourage, The Hills, and everything else – you know, shows people actually watch.

http://www.cavenger.com

By: Hulu Continues To Shine | Profiles Galore & Impressive Stats… All Via Word Of Mouth

Fri, 31 Oct 2008 01:38:29 +0000

[...] statistics speak for themselves. The most recent Nielsen Online Web viewing figures show that Hulu generated more than 142 million streams during September in the U.S. They’re [...]

By: Hulu Doing Great, But Why So Shy about Numbers? « NewTeeVee

Hulu Doing Great, But Why So Shy about Numbers? « NewTeeVee — Wed, 29 Oct 2008 17:32:02 +0000

[...] York Times and USA Today. The company shared some nice stats, like its impressive Nielsen numbers (our story) and its viewers’ receptiveness to ads. For instance, a study of four brands showed Hulu [...]

By: Stefan Hayden

Stefan Hayden — Mon, 27 Oct 2008 17:57:17 +0000

you make 4% sound so small but it end up being about 214,000 videos. If you only counted videos they could monetize it would still be the 3rd largest video site.

Hulu definitely deserves to be in second behind youtube and I’ll sure it will march right up to that spot in no time.

By: Akash

Akash — Thu, 23 Oct 2008 05:44:14 +0000

Hulu’s growth has been very impressive. Kudos to them!

To your point on monetizable video. This is an important measure for marketers. From a pure video perspective, the monetizability of YouTube videos is same as the number 2 and 3 – Yahoo! and Fox. However, monetization of YouTube via other means such as display ads, companion banner, sponsorships will garner greater revenue vs. other sites. They simply great audience reach.

By: Brian Walsh

Brian Walsh — Thu, 23 Oct 2008 00:44:45 +0000

There are some very tidbits in here. First, this states that the average YouTube viewer watched at least 65 videos per month. Using that same evaluation, the following companies have enormous growth potential (in total streams) by increasing the average # of videos viewed: CBS, Disney, MLB, Yahoo!, ABC, NBC Universal, AOL Media.

It would be debatable as the reason for such low avg views per person (content, discoverability, ubiquity, format, etc), but may be an easier solution than trying to capture audiences away from YouTube.