Comments on: Hulu Doing Great, But Why So Shy about Numbers?

By: D’oh! Simpsons Worth More on Hulu Than on FOX

D’oh! Simpsons Worth More on Hulu Than on FOX — Fri, 26 Jun 2009 00:36:05 +0000

[...] isn’t shy about touting its ad effectiveness. Last year, the company released stats saying that Hulu increased purchase intent by 28 percent and message association by 22 percent. [...]

By: Dan

Dan — Thu, 30 Oct 2008 17:29:40 +0000

This is because they loose money on each viewer hour (look at CPM vs. license costs per view). You can’t make that up in volume.

By: Rick Harris

Rick Harris — Thu, 30 Oct 2008 13:29:23 +0000

They’ve devised a mechanism to bring region coding to the internet. They place a geo-blocking firewall in front of their content. No one outside of the US can see their content.

Of course they’re going to be cagey about their viewership.

By: Hulu doesn’t suck: Is that success? — mathewingram.com/work

Hulu doesn’t suck: Is that success? — mathewingram.com/work — Wed, 29 Oct 2008 21:47:01 +0000

[...] And yet, Hulu arrived and it didn’t suck. It has a nice interface, it shows pretty good quality video in a nice wide player, and it lets you pause and even embed video. It’s not available outside the United States, of course, but there are ways of getting around those restrictions if you really want to. There’s lots of great content on Hulu too, including some of my favourite old TV shows like Time Tunnel and I Dream of Jeannie and whatnot. So all in all, it’s done pretty well for itself — and it has the numbers to prove it (although not enough for Liz Gannes at NewTeeVee). [...]

By: Akash

Akash — Wed, 29 Oct 2008 20:26:14 +0000

Liz, one thing I’d love to find out is whether CPM buys for ads in Hulu are in some shape or form tied to the media buys on TV. i.e. I’ve heard of numbers as high as $70 CPM on Hulu. Is that number a combined buy with TV ads or separate?
Also, are the ad buys done separately for in-stream ads vs. overlays. And if they have a sponsored page revenue model ?
It may be too much info to extract from them, but hey, we can try …

By: Bill Cunningham

Bill Cunningham — Wed, 29 Oct 2008 18:50:23 +0000

Liz -

I don’t disagree with any point you make here, but must ask the question: Why do you seem surprised they don’t publish the numbers?

They don’t even publish accurate DVD sales reports and that media has been around for over a decade.