Comments on: How to Launch Your Web Show on Facebook

By: KatalystHQ Tries Subtler Branding and Wider Distribution for Season 2

KatalystHQ Tries Subtler Branding and Wider Distribution for Season 2 — Thu, 03 Sep 2009 22:31:54 +0000

[...] users who installed the FunSpace app. That did limit its audience — something we’d thought was an unnecessary handicap when the show first came out — but Slide can also give the series more promotion than on the [...]

By: Facebook: 40% of Videos Are Webcam Uploads

Facebook: 40% of Videos Are Webcam Uploads — Mon, 30 Mar 2009 04:01:57 +0000

[...] strong interest in all sorts of sharing. But when, for example, Katalyst Media set out to launch a web show on Facebook back in February with promotion, advertising and analytics, it had to use the third-party developer [...]

By: FanTrust » Blog Archive » The New Matchmakers: Startups Tackle Product Placement Deals [NewTeeVee]

Fri, 27 Feb 2009 22:05:13 +0000

[...] creators and studios are regularly going out there and cutting these deals themselves, such as Katalyst Media’s KatalystHQ and Cheetos, and YouTube’s “Fred” and Zipit. One brand-content matchmaking startup we covered in the [...]

By: The New Matchmakers: Startups Tackle Product Placement Deals « NewTeeVee

The New Matchmakers: Startups Tackle Product Placement Deals « NewTeeVee — Fri, 27 Feb 2009 05:01:40 +0000

[...] creators and studios are regularly going out there and cutting these deals themselves, such as Katalyst Media’s KatalystHQ and Cheetos, and YouTube’s “Fred” and [...]

By: RockYou Gears Up to Distribute Content « NewTeeVee

RockYou Gears Up to Distribute Content « NewTeeVee — Wed, 25 Feb 2009 09:01:34 +0000

[...] recently launched a series with RockYou rival Slide, but we criticized its more limited approach of making the show (a mockumentary called KatalystHQ) available only to [...]

By: Feb. 4: What to Read on the GigaOM Network | The Click

Feb. 4: What to Read on the GigaOM Network | The Click — Thu, 05 Feb 2009 08:27:02 +0000

[...] How to Launch Your Web Show on Facebook (NewTeeVee) An A-Z of Enterprise Web Working (WebWorkerDaily) Certified, Refurbished Mac One Way to Help Weather the Economic Storm (TheAppleBlog) T-Mobile Phone Made From Recycled Water Bottles (jkOnTheRun) [...]

By: Bryan Bennett

Bryan Bennett — Wed, 04 Feb 2009 20:51:00 +0000

It remains to be seen what kind of revenue Slide/Katalyst can drive from this web series. In conversations with a few people from Bebo, my understanding is that they never made enough off of their series like Kate Modern and The Gap Year to cover the costs of making those shows. The Katalyst series is probably simpler since they're just using a Flip camera, so maybe they'll be able to make decent margin on this. Would be very curious to know the rev split...50/50?

By: Chris Lynn

Chris Lynn — Wed, 04 Feb 2009 19:23:36 +0000

If you have to use FB, the Fan pages are the best route for launching a web series. Pages allow you to upload video AND promote the series using FB's ads. You can also use the forums, notes, photos and other features of the fan page to connect with your audience.

I think we still lack a viable platform to fully immerse audiences in a series.

By: Ahmad Blog » Blog Archive » How to Launch Your Web Show on Facebook « NewTeeVee

Wed, 04 Feb 2009 18:22:34 +0000

[...] the original: How to Launch Your Web Show on Facebook « NewTeeVee Add this to : Digg it Save to Del.icio.us Subscribe to My RSS [...]

By: charles

charles — Wed, 04 Feb 2009 18:05:03 +0000

Personally, I have app fatigue and rarely add new FB apps anymore. Gaining access to a video series is not enough to motivate me.

FB needs to create a better space for professional video content and music on its platform. I hope to see this in 2009.

By: ohigotchya

ohigotchya — Wed, 04 Feb 2009 17:31:57 +0000

FB users are trained to not watch video on FB. Coupled with third party apps now relegated to a distant tab on people's profiles - and zero marketing help from Facebook Inc. driving traffic from homepage bulletins - this whole distribution strategy seems doomed to create just a faint echo in the vast chasm of online content.

If you're not good enough for oldteevee or hulu, then you need to be satisfied with having a mediocre audience anywhere else

By: Feb. 4: What to Read on the GigaOM Network

Feb. 4: What to Read on the GigaOM Network — Wed, 04 Feb 2009 17:24:22 +0000

[...] Staff | Wednesday, February 4, 2009 | 9:24 AM PT | 0 comments How to Launch Your Web Show on Facebook (NewTeeVee) An A-Z of Enterprise Web Working (WebWorkerDaily) Certified, Refurbished Mac One Way to [...]

By: Liz Gannes

Liz Gannes — Wed, 04 Feb 2009 16:46:29 +0000

@Wilson -- But another problem is that Facebook's video management tools are rudimentary, since they're intended for personal sharing. No ad insertion, no analytics, etc.

By: Wilson Cleveland

Wilson Cleveland — Wed, 04 Feb 2009 14:53:00 +0000

I've never understood why more creators and producers don't launch their shows on Facebook. FB Pages make for decent show pages especially now that FB video is in HD. Promoting shows on Facebook via social ads works fairly well. I definitely agree Katalyst's limited distribution via Slide is a head-scratcher when an FB Page does the trick quite well.

By: Nicholas Quixote

Nicholas Quixote — Wed, 04 Feb 2009 13:37:37 +0000

Nice detective work...thanks for the info!