I think Google is missing on Billions of dollars of revenues by not activating monetization on all videos by any content creators connecting their Youtube account with an Adsense account.

Also, Google is missing out on Billions of dollars by not yet allowing cheap sub-$100 set-top-boxes from directly streaming all of its contents. If bandwidth costs are too high to stream 1080p 4mbit/s to all those cheap set-top-boxes, Google should setup pay-for-bandwidth system, where users would have to login to their Youtube account from the set-top-box and put some certain amount of credits using Google Checkout to their Youtube account. A fair cost could be something like $1 per few Gygabytes of Youtube HD/SD streaming, of which, by paying, as long as content providers don’t opt-out, the videos could be streamed without the ads.

I know Google is going to implement all those things. But years have gone by without them doing any of this yet. So I feel this is obviously a missed opportunity and I would estimate Google has skipped on about $10 Billion in revenues these past 2 years, half of which should have been given to the content creators, most of which independent content creators who own their own videos uploaded to Youtube, not distributed through old media.