Thanks again for such a well documented article.

I sent a note off to the RedEarth guys today, hopefully they’ll write back soon. Check the RSS feed!

Wow, that’s great!! As a huge fan of the show, I can’t wait to see it. Do you happen to know when that is scheduled to be posted?

Well, I have the RSS feed in my reader, so I should see it either way. Let me know! Thanks.

I see what you’re saying, and this is by no means the final, comprehensive word on the subject, but I was trying to figure out if/why web series go on for so long, especially in an ADD environment like the web.

Is it better for LG to go on for 400+ episodes, or is it better suited to spinning off properties like Kate Modern that keep the mythology going without going stale?

Still – the obsession with “Overnights”! Or the-closest-equivalent-we-can-get-to-them!

The level of analysis around at the moment
- my own groping in the dark included –
feels about as sophiscated as commenting on TV in the 1950s using radio network criteria.

The total ‘views’Season 1 of Katemodern, for instance, is still rising. What does that mean? Is that relevant?
Does it matter that the vid eps are ‘archived’on youtube rather than bebo? “Long tail” anyone?

I don’t know what it all means – but I do try to catch myself when using TV criteria to judge online shows and avoid using “Its just tv down a telephone cable”-type comments (just as TV was “radio with pictures” 50 years ago)

There’s no analysis, for instance, of the activity ‘away’from the vid postings – forums, fan videos etc etc etc
Even the ad industry hasn’t got its head around people discussing openly with each other how effective or clunky a product integration is executed.
What does that all mean? For example, is an advertising message is more effective if people make the effort to post comments on how they did not enjoy an integration? I guess we’ll work it out as the shows come and go!

i think the reason we see spikes across online series is that the online distribution platforms (most notably youtube) are designed to showcase individual videos instead of series.

so a video called “girl tied up” can be huge, but the trickle effect to the series is small. but the creators of thezs series want to say “our videos avg X views”, and need these Girl tied up vids to up those averages. indeed, individual vids in most series are placed to try to maximize the views of that one video. The thumbnail on “girl tied up”, obviously, was panning to the ubiqitous viewer on youtube who still hopes he will stumble upon porn. a few of the roommates vids (the ones that did best) also had suggestive titles and thumbnails that worked beautifully. same thing with prom queen.

the core audience of lg15 is probably around 30,000 or so, but they inevitably get more views for some videos that make the most viewed lists on youtube. Those are additional ad impressions, even if they are aren’t from consistent viewers.