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	<title>Comments on: Google Taps TiVo for TV Ad Data</title>
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		<title>By: vinay</title>
		<link>http://gigaom.com/video/google-taps-tivo-for-tv-ad-data/#comment-478078</link>
		<dc:creator><![CDATA[vinay]]></dc:creator>
		<pubDate>Wed, 25 Nov 2009 06:15:53 +0000</pubDate>
		<guid isPermaLink="false">http://newteevee.com/?p=35756#comment-478078</guid>
		<description><![CDATA[&lt;p&gt;Wonder what is Google&#039;s motivation ...
a) Do they plan to time-target ads better ? 
b) Or do better location-targeting ?
c) Or will they invent banners/overlay mechanisms for ads that you managed to skip, thanks to TiVo? 
d) Is this the G hegemony in the making - linking your living room life with your online (and mobile) life? So that they can dish out to you you the most appropriate ads at the most appropriate times on the most appropriate device? Wow, can we ever get by without this?&lt;/p&gt;
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		<content:encoded><![CDATA[<p>Wonder what is Google&#8217;s motivation &#8230;<br />
a) Do they plan to time-target ads better ?<br />
b) Or do better location-targeting ?<br />
c) Or will they invent banners/overlay mechanisms for ads that you managed to skip, thanks to TiVo?<br />
d) Is this the G hegemony in the making &#8211; linking your living room life with your online (and mobile) life? So that they can dish out to you you the most appropriate ads at the most appropriate times on the most appropriate device? Wow, can we ever get by without this?</p>
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		<title>By: 4 ch dvr</title>
		<link>http://gigaom.com/video/google-taps-tivo-for-tv-ad-data/#comment-478077</link>
		<dc:creator><![CDATA[4 ch dvr]]></dc:creator>
		<pubDate>Wed, 25 Nov 2009 02:23:45 +0000</pubDate>
		<guid isPermaLink="false">http://newteevee.com/?p=35756#comment-478077</guid>
		<description><![CDATA[&lt;p&gt;a dvr is such a good thing you can always keep an eye on stuff and record what you miss&lt;/p&gt;
]]></description>
		<content:encoded><![CDATA[<p>a dvr is such a good thing you can always keep an eye on stuff and record what you miss</p>
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	<item>
		<title>By: How Low Can TiVo Subs Go?</title>
		<link>http://gigaom.com/video/google-taps-tivo-for-tv-ad-data/#comment-478076</link>
		<dc:creator><![CDATA[How Low Can TiVo Subs Go?]]></dc:creator>
		<pubDate>Wed, 25 Nov 2009 01:47:11 +0000</pubDate>
		<guid isPermaLink="false">http://newteevee.com/?p=35756#comment-478076</guid>
		<description><![CDATA[&lt;p&gt;[...] today, TiVo announced a deal to provide Google with viewing data from 1.6 million of its [...]&lt;/p&gt;
]]></description>
		<content:encoded><![CDATA[<p>[...] today, TiVo announced a deal to provide Google with viewing data from 1.6 million of its [...]</p>
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		<title>By: nevermind</title>
		<link>http://gigaom.com/video/google-taps-tivo-for-tv-ad-data/#comment-478075</link>
		<dc:creator><![CDATA[nevermind]]></dc:creator>
		<pubDate>Tue, 24 Nov 2009 23:21:31 +0000</pubDate>
		<guid isPermaLink="false">http://newteevee.com/?p=35756#comment-478075</guid>
		<description><![CDATA[&lt;p&gt;More option for education and entertiment.
Thx&lt;/p&gt;
]]></description>
		<content:encoded><![CDATA[<p>More option for education and entertiment.<br />
Thx</p>
]]></content:encoded>
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		<title>By: Bill G</title>
		<link>http://gigaom.com/video/google-taps-tivo-for-tv-ad-data/#comment-478074</link>
		<dc:creator><![CDATA[Bill G]]></dc:creator>
		<pubDate>Tue, 24 Nov 2009 22:27:38 +0000</pubDate>
		<guid isPermaLink="false">http://newteevee.com/?p=35756#comment-478074</guid>
		<description><![CDATA[&lt;p&gt;Ryan, here are the latest numbers for TiVo subscribers, just out this afternoon.&lt;/p&gt;

&lt;p&gt;http://tvbythenumbers.com/2009/11/24/tivo-loses-314000-subscribers-worst-quarterly-subscriber-fall-yet-now-below-3-million/34484&lt;/p&gt;
]]></description>
		<content:encoded><![CDATA[<p>Ryan, here are the latest numbers for TiVo subscribers, just out this afternoon.</p>
<p><a href="http://tvbythenumbers.com/2009/11/24/tivo-loses-314000-subscribers-worst-quarterly-subscriber-fall-yet-now-below-3-million/34484" rel="nofollow">http://tvbythenumbers.com/2009/11/24/tivo-loses-314000-subscribers-worst-quarterly-subscriber-fall-yet-now-below-3-million/34484</a></p>
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