Get Ready for “OmniVideo”
Video will become so ubiquitous and pervasive in five years that it will be almost difficult to avoid, according to a recent study from Forrester. In the report “How Video Will Take Over the World,” James L. McQuivey lays out an “OmniVideo” scenario that doesn’t seem nefarious as much as it appears to be inevitable.
In the report, McQuivey predicts a (not-so-distant) future in which we’ll encounter video on just about every surface we come in contact with. Alarm clocks, GPS devices, gas stations, taxis and kiosks, are just a few of the devices along with cell phones, PCs and regular ol’ TVs that will beam video to us. McQuivey predicts that, by 2013, total video viewing time will jump from four hours today to four hours a day.
Some of the business outcomes of this “OmniVideo” will be: Consumer-electronics makers, not wanting to miss out, will partner with every major content provider instead of betting on just one; companies will spend more to create a video that accompanies every internal and external message; and every surface will become a video marketing opportunity (think ads piped directly on to your plates).
What’s surprising in reading this is just how unsurprising it all is. In fact, 2013 seems to be late given how quickly things change.
(Image of headrest screens courtesy of Idea City.)
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Yes but what will happen to the radio star? : )
I feel like I am already at my maximum exposure to video at this point. I spend too much time on my computer, watch too much tv. I about jumped out of my skin when I started pumping gas at a new gas station the other day and the tv monitor came on in the gas pump. Seriously? I need to watch Fox News for the 4 minutes it takes me to pump gas? When do we get a break?
“four hours today to four hours a day.”
What? Four hours to four hours? Please clarify.