Liz, did you know that web series and webisodes like “ITM” are now allowed on the ballot for this year’s Primetime Emmys? I’m working with the Academy to help spread the message about the new entries, and it would really be great to see a show like “ITM” to win an Emmy! If you’re interested, check out http://www.emmys.com for more information.

The first entry deadline is April 7th, so definitely pass the word on to other web series’ creators so they can enter =)

The internet is not an inert platform. A web site isn’t a dumb end point of distribution. Existing Pay TV and advertising models are defunct. Well, you can try and re-create them or put a new spin on them, but your days are numbered.

As for Talent becoming the scarce resource, I’m not sure on Jordan’s logic.

If you think about, talent was scarce before. It was dumbed down. It was pushed into a hierarchy that was dominated by studios and the blockbuster. The celebrities share the lions share of the wealth. The rest work in restaurants to make a living, a generalisation I know.

Generate is a new micro-studio. With more freedom they can create more niche content. They will have more flexibility to bring new talent forward, which is great

However, with zero-cost distribution and low cost of production, talent is everywhere. Controlling their own destiny. Talent is relatively more abundant than it was before, not more scarce.

Which means, the $6MM Generate raised, will not go very far. Why?

With an explosion of talent, and the tools to create and distribute, you have an explosion of content. Generate isn’t competing against the major studios to gain fans of edgy, new content. It’s competing against hundreds, thousands or actually millions of other people and groups out there.

How does Generate produce a clear signal in the noise? How do they make sure the 6 big ones creates enough success, big enough to reinvest and guarantee the continuation of the business? Too many poor performing works and they are over.