Comments on: Gartner Sees $1.5B for Web Studio Video by 2012

By: Allen Weiner

Allen Weiner — Thu, 13 Nov 2008 16:54:03 +0000

Eric--

Please consider the fact that this thread is based on what was gleaned from the press release on our report, not the more comprehensive report itself. As such, it may seem superficial but the report goes into much more detail related to your points.

By: Eric Susch

Eric Susch — Thu, 13 Nov 2008 05:23:08 +0000

"Protail" really seems like a made up category that doesn't really mean anything. It's even worse than the vague and inaccurate "User Generated Content."

Is there really a "segment between professionally produced content and user-generated content"? Is Allen Weiner suggesting that "higher-quality production" can't be professional if it's made for the internet?

What about our show at LetsKnit2gether.com? I consider it professional content because I'm a professional that's making it. Our audience sees it as professional too. They comment on that all the time. It's not in-between anything except perhaps an analyst’s preconceived perceptions.

By: Irwin Kramer

Irwin Kramer — Thu, 13 Nov 2008 04:15:42 +0000

As the executive producer of a non-linear network known as The Legal Television Network, I am observing a shift toward network-quality video. At present, consumer generated video is all the rage in a medium whose adoption curve skews toward younger viewers. But it hardly requires a crystal ball to predict that, as these viewers age and graduate to a more complicated set of responsibilities, they will look to this medium for a broader cross-section of programming. Still, I'm not sure that it will grow at the incredible rate forecast in Gartner's study. (but we'll be happy with our share of the $1.5 Billion).

By: More On Protail Video

More On Protail Video — Wed, 12 Nov 2008 23:12:34 +0000

[...] folks over at NewTeeVee commented on the report on their site, and I am honored they took the time to add their perspective. I find [...]

By: Akash

Akash — Wed, 12 Nov 2008 23:02:09 +0000

The “pro-tail” or “semi-pro” segmentation is something I’ve been trying to get a handle on for some time. Does Gartner have market sizing on this? Obviously they are seeming enormous growth in this area to go from $75 M in ad rev to $1.5B in 4 years.
These content providers will look for maximum distribution and I agree with the observation that they will get lost in larger sites such as “YouTube”. A site targeting such content will be key. The issue with Veoh, Revver have been is that their content acquisition has been a “me-too” strategy – allow everyone to get in, a la YouTube. To build a compelling play in this space we need to differentiate on the content ingest side – ensure that tail content doesn’t get in ….

On another note, what CPM is being used in these calculations?

By: Liz Gannes

Liz Gannes — Wed, 12 Nov 2008 22:15:19 +0000

Allen, do you have any more detail on the Dr. Horrible number?

By: Allen

Allen — Wed, 12 Nov 2008 22:02:41 +0000

Love your comments on my report. Great topic for lots of discussion and varied thoughts. More than anything, thanks for spelling my name correctly.