<?xml version="1.0" encoding="UTF-8"?><rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:go='http://ns.gigaom.com/'
xmlns:georss="http://www.georss.org/georss" xmlns:geo="http://www.w3.org/2003/01/geo/wgs84_pos#" xmlns:media="http://search.yahoo.com/mrss/"
		>
<channel>
	<title>Comments on: Fox Gleeful About Fall TV Digital Strategy</title>
	<atom:link href="http://gigaom.com/video/fox-gleeful-about-fall-tv-digital-strategy/feed/" rel="self" type="application/rss+xml" />
	<link>http://gigaom.com/video/fox-gleeful-about-fall-tv-digital-strategy/</link>
	<description></description>
	<lastBuildDate>Fri, 10 Feb 2012 17:38:24 +0000</lastBuildDate>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<generator>http://wordpress.com/</generator>
	<item>
		<title>By: i wanted you lyrics</title>
		<link>http://gigaom.com/video/fox-gleeful-about-fall-tv-digital-strategy/#comment-475999</link>
		<dc:creator><![CDATA[i wanted you lyrics]]></dc:creator>
		<pubDate>Mon, 04 Oct 2010 18:38:07 +0000</pubDate>
		<guid isPermaLink="false">http://newteevee.com/?p=31635#comment-475999</guid>
		<description><![CDATA[&lt;p&gt;sophomore show Fringe (and annoyed some fans by covering up on-screen action with tweets) attracted about 10,000 tweets per broadcast. He said it’s likely Fox will reuse the concept next year for reruns aired in the run-up to the fall season, when viewership traditionally drops.&lt;/p&gt;
]]></description>
		<content:encoded><![CDATA[<p>sophomore show Fringe (and annoyed some fans by covering up on-screen action with tweets) attracted about 10,000 tweets per broadcast. He said it’s likely Fox will reuse the concept next year for reruns aired in the run-up to the fall season, when viewership traditionally drops.</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Fox to Crowdsource Its Fringe App</title>
		<link>http://gigaom.com/video/fox-gleeful-about-fall-tv-digital-strategy/#comment-475998</link>
		<dc:creator><![CDATA[Fox to Crowdsource Its Fringe App]]></dc:creator>
		<pubDate>Thu, 05 Aug 2010 17:01:58 +0000</pubDate>
		<guid isPermaLink="false">http://newteevee.com/?p=31635#comment-475998</guid>
		<description><![CDATA[&lt;p&gt;[...] its shows through social media and other means. Last year Fox launched a contest to determine the biggest fan of hit show Glee, and also integrated Twitter streams into repeats of some of its more popular shows. More recently, [...]&lt;/p&gt;
]]></description>
		<content:encoded><![CDATA[<p>[...] its shows through social media and other means. Last year Fox launched a contest to determine the biggest fan of hit show Glee, and also integrated Twitter streams into repeats of some of its more popular shows. More recently, [...]</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Glee Launches New Video Player for Superfans</title>
		<link>http://gigaom.com/video/fox-gleeful-about-fall-tv-digital-strategy/#comment-475997</link>
		<dc:creator><![CDATA[Glee Launches New Video Player for Superfans]]></dc:creator>
		<pubDate>Wed, 09 Jun 2010 23:31:28 +0000</pubDate>
		<guid isPermaLink="false">http://newteevee.com/?p=31635#comment-475997</guid>
		<description><![CDATA[&lt;p&gt;[...] &#160;0   We&#8217;re big fans of Glee here at NewTeeVee, especially the way that the show has used smart marketing and social networks like Twitter and MySpace, and the way that it has become a social phenomenon [...]&lt;/p&gt;
]]></description>
		<content:encoded><![CDATA[<p>[...] &nbsp;0   We&#8217;re big fans of Glee here at NewTeeVee, especially the way that the show has used smart marketing and social networks like Twitter and MySpace, and the way that it has become a social phenomenon [...]</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Why Glee Is TV&#8217;s Most Web Video-Savvy Series (And Why It Isn&#8217;t)</title>
		<link>http://gigaom.com/video/fox-gleeful-about-fall-tv-digital-strategy/#comment-475996</link>
		<dc:creator><![CDATA[Why Glee Is TV&#8217;s Most Web Video-Savvy Series (And Why It Isn&#8217;t)]]></dc:creator>
		<pubDate>Wed, 02 Jun 2010 23:32:43 +0000</pubDate>
		<guid isPermaLink="false">http://newteevee.com/?p=31635#comment-475996</guid>
		<description><![CDATA[&lt;p&gt;[...] Glee. And while we&#8217;ve written extensively over the last year about the show&#8217;s  online marketing last fall, its Twitter popularity and its use of MySpace for casting calls, watching several consecutive [...]&lt;/p&gt;
]]></description>
		<content:encoded><![CDATA[<p>[...] Glee. And while we&#8217;ve written extensively over the last year about the show&#8217;s  online marketing last fall, its Twitter popularity and its use of MySpace for casting calls, watching several consecutive [...]</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: StatShot: VMAs, Glee, the Talk of Twitter Town</title>
		<link>http://gigaom.com/video/fox-gleeful-about-fall-tv-digital-strategy/#comment-475995</link>
		<dc:creator><![CDATA[StatShot: VMAs, Glee, the Talk of Twitter Town]]></dc:creator>
		<pubDate>Tue, 22 Sep 2009 14:34:25 +0000</pubDate>
		<guid isPermaLink="false">http://newteevee.com/?p=31635#comment-475995</guid>
		<description><![CDATA[&lt;p&gt;[...] first week back with The 10 o&#8217;clock Tonight Show his new show. And it looks like FOX&#8217;s Twitter-heavy promotional campaign for Glee paid off for the program and gave it some social media [...]&lt;/p&gt;
]]></description>
		<content:encoded><![CDATA[<p>[...] first week back with The 10 o&#8217;clock Tonight Show his new show. And it looks like FOX&#8217;s Twitter-heavy promotional campaign for Glee paid off for the program and gave it some social media [...]</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Clickbank Product Reviews</title>
		<link>http://gigaom.com/video/fox-gleeful-about-fall-tv-digital-strategy/#comment-475994</link>
		<dc:creator><![CDATA[Clickbank Product Reviews]]></dc:creator>
		<pubDate>Mon, 21 Sep 2009 00:05:07 +0000</pubDate>
		<guid isPermaLink="false">http://newteevee.com/?p=31635#comment-475994</guid>
		<description><![CDATA[&lt;p&gt;Glee looks Glay.&lt;/p&gt;

&lt;p&gt;Or maybe it was just Michael Buckley.&lt;/p&gt;

&lt;p&gt;I tend to automatically reject anything that tries that hard to make itself hip with the &quot;scene&quot; (no matter which &quot;scene&quot; it may be).  There might be some humor and some innovation there, but I didn&#039;t see enough in the pitch to make me tune in.&lt;/p&gt;

&lt;p&gt;I&#039;m also seeing evidence of this desperate attempt to make a show &quot;cool&quot; in the commercials on some of the other networks for new shows this fall.  It&#039;s as though the producers believe that they have to sell the show on style instead of substance.  Whenever I see that, I question whether there&#039;s any substance at all.&lt;/p&gt;

&lt;p&gt;I suppose this isn&#039;t anything new, though...SOS.&lt;/p&gt;
]]></description>
		<content:encoded><![CDATA[<p>Glee looks Glay.</p>
<p>Or maybe it was just Michael Buckley.</p>
<p>I tend to automatically reject anything that tries that hard to make itself hip with the &#8220;scene&#8221; (no matter which &#8220;scene&#8221; it may be).  There might be some humor and some innovation there, but I didn&#8217;t see enough in the pitch to make me tune in.</p>
<p>I&#8217;m also seeing evidence of this desperate attempt to make a show &#8220;cool&#8221; in the commercials on some of the other networks for new shows this fall.  It&#8217;s as though the producers believe that they have to sell the show on style instead of substance.  Whenever I see that, I question whether there&#8217;s any substance at all.</p>
<p>I suppose this isn&#8217;t anything new, though&#8230;SOS.</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Jimmy JAmes</title>
		<link>http://gigaom.com/video/fox-gleeful-about-fall-tv-digital-strategy/#comment-475993</link>
		<dc:creator><![CDATA[Jimmy JAmes]]></dc:creator>
		<pubDate>Sun, 20 Sep 2009 23:46:10 +0000</pubDate>
		<guid isPermaLink="false">http://newteevee.com/?p=31635#comment-475993</guid>
		<description><![CDATA[&lt;p&gt;OMGosh dude you have got to be kidding me!&lt;/p&gt;

&lt;p&gt;RT
www.real-privacy.net.tc&lt;/p&gt;
]]></description>
		<content:encoded><![CDATA[<p>OMGosh dude you have got to be kidding me!</p>
<p>RT<br />
<a href="http://www.real-privacy.net.tc" rel="nofollow">http://www.real-privacy.net.tc</a></p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Michael Tapp</title>
		<link>http://gigaom.com/video/fox-gleeful-about-fall-tv-digital-strategy/#comment-475992</link>
		<dc:creator><![CDATA[Michael Tapp]]></dc:creator>
		<pubDate>Sun, 20 Sep 2009 23:03:31 +0000</pubDate>
		<guid isPermaLink="false">http://newteevee.com/?p=31635#comment-475992</guid>
		<description><![CDATA[&lt;p&gt;Fox is doing some pretty innovative stuff with TV &amp; New Media. I am excited to see where all of this experimentation leads to.&lt;/p&gt;
]]></description>
		<content:encoded><![CDATA[<p>Fox is doing some pretty innovative stuff with TV &amp; New Media. I am excited to see where all of this experimentation leads to.</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: robertuppsala</title>
		<link>http://gigaom.com/video/fox-gleeful-about-fall-tv-digital-strategy/#comment-475991</link>
		<dc:creator><![CDATA[robertuppsala]]></dc:creator>
		<pubDate>Fri, 18 Sep 2009 21:41:27 +0000</pubDate>
		<guid isPermaLink="false">http://newteevee.com/?p=31635#comment-475991</guid>
		<description><![CDATA[&lt;p&gt;I am not a fan of Fox so I am not biased:-) But I agree with you that they absolutely deserves kudos for the courage they are showing.&lt;/p&gt;

&lt;p&gt;The only way broadcast TV will ever have a future is through initiatives like this making the broadcast the center of attention and more valuable then looking at a series on a On Demand option.&lt;/p&gt;

&lt;p&gt;If the others don&#039;t follow Fox will be the big winner now that OnDemand is taking so much ground.&lt;/p&gt;
]]></description>
		<content:encoded><![CDATA[<p>I am not a fan of Fox so I am not biased:-) But I agree with you that they absolutely deserves kudos for the courage they are showing.</p>
<p>The only way broadcast TV will ever have a future is through initiatives like this making the broadcast the center of attention and more valuable then looking at a series on a On Demand option.</p>
<p>If the others don&#8217;t follow Fox will be the big winner now that OnDemand is taking so much ground.</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Ypulse Essentials: Freshman 15 Revisited, Second [Campus] Life, Fox&#39;s Digital Strategy &#124; Hollywood Teen</title>
		<link>http://gigaom.com/video/fox-gleeful-about-fall-tv-digital-strategy/#comment-475990</link>
		<dc:creator><![CDATA[Ypulse Essentials: Freshman 15 Revisited, Second [Campus] Life, Fox&#39;s Digital Strategy &#124; Hollywood Teen]]></dc:creator>
		<pubDate>Fri, 18 Sep 2009 16:07:28 +0000</pubDate>
		<guid isPermaLink="false">http://newteevee.com/?p=31635#comment-475990</guid>
		<description><![CDATA[&lt;p&gt;[...] &#8216;Glee&#8217; drives Fox&#8217;s digital strategy (for fall TV. And over on Fox-owned FX the fifth season premiere of &#8220;It&#8217;s Always Sunny [...]&lt;/p&gt;
]]></description>
		<content:encoded><![CDATA[<p>[...] &#8216;Glee&#8217; drives Fox&#8217;s digital strategy (for fall TV. And over on Fox-owned FX the fifth season premiere of &#8220;It&#8217;s Always Sunny [...]</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Ypulse Essentials: Freshman 15 Revisited, Second [Campus] Life, Fox&#8217;s Digital Strategy &#124; Ypulse</title>
		<link>http://gigaom.com/video/fox-gleeful-about-fall-tv-digital-strategy/#comment-475989</link>
		<dc:creator><![CDATA[Ypulse Essentials: Freshman 15 Revisited, Second [Campus] Life, Fox&#8217;s Digital Strategy &#124; Ypulse]]></dc:creator>
		<pubDate>Thu, 17 Sep 2009 18:48:37 +0000</pubDate>
		<guid isPermaLink="false">http://newteevee.com/?p=31635#comment-475989</guid>
		<description><![CDATA[&lt;p&gt;[...] &#039;Glee&#039; drives Fox&#039;s digital strategy (for fall TV. And over on Fox-owned FX the fifth season premiere of &quot;It&#039;s Always Sunny in [...]&lt;/p&gt;
]]></description>
		<content:encoded><![CDATA[<p>[...] &#39;Glee&#39; drives Fox&#39;s digital strategy (for fall TV. And over on Fox-owned FX the fifth season premiere of &quot;It&#39;s Always Sunny in [...]</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Mike Grishaver</title>
		<link>http://gigaom.com/video/fox-gleeful-about-fall-tv-digital-strategy/#comment-475988</link>
		<dc:creator><![CDATA[Mike Grishaver]]></dc:creator>
		<pubDate>Thu, 17 Sep 2009 18:06:21 +0000</pubDate>
		<guid isPermaLink="false">http://newteevee.com/?p=31635#comment-475988</guid>
		<description><![CDATA[&lt;p&gt;I think the Fox team&#039;s social marketing efforts (the Biggest Gleek game, MySpace karaoke contest, live tweet-peats) share a common thread which I feel is key to their success -- they all allow the fans to express themselves and get rewarded and recognized for their efforts and contributions. So it&#039;s not just that Fox is &lt;em&gt;using&lt;/em&gt; social media as a one-way channel. They are using social media in a social way, adjusting their efforts to fit the technology and culture of their fans&#039; social networks.&lt;/p&gt;

&lt;p&gt;The focus on user experience and embrace of new technology is clearly paying off. Glee has hit the trending topics list on Twitter 3 times in the last week.  (Last Wednesday, Friday, and again last night).&lt;/p&gt;

&lt;p&gt;Hardie and the Fox team deserve kudos for their embrace and innovative use of these new social technologies.  Sure I&#039;m biased because they&#039;re using our technology for the Biggest Gleek game, and working with their team has been a blast.  But it is not often that a major media company like Fox will embrace and leverage new technology so early, so enthusiastically, and with such success.&lt;/p&gt;
]]></description>
		<content:encoded><![CDATA[<p>I think the Fox team&#8217;s social marketing efforts (the Biggest Gleek game, MySpace karaoke contest, live tweet-peats) share a common thread which I feel is key to their success &#8212; they all allow the fans to express themselves and get rewarded and recognized for their efforts and contributions. So it&#8217;s not just that Fox is <em>using</em> social media as a one-way channel. They are using social media in a social way, adjusting their efforts to fit the technology and culture of their fans&#8217; social networks.</p>
<p>The focus on user experience and embrace of new technology is clearly paying off. Glee has hit the trending topics list on Twitter 3 times in the last week.  (Last Wednesday, Friday, and again last night).</p>
<p>Hardie and the Fox team deserve kudos for their embrace and innovative use of these new social technologies.  Sure I&#8217;m biased because they&#8217;re using our technology for the Biggest Gleek game, and working with their team has been a blast.  But it is not often that a major media company like Fox will embrace and leverage new technology so early, so enthusiastically, and with such success.</p>
]]></content:encoded>
	</item>
</channel>
</rss>

