Comments on: Foo Fighters Latest to Stream Live Show, But Can You Show Us Some Freakin’ Ads Already?

By: Jeff

Jeff — Mon, 14 Jun 2010 19:45:07 +0000

Foo fighters are a great band, i wish they would put out some new material or make a greatest hits.

By: blendahtom

blendahtom — Thu, 12 Nov 2009 05:04:59 +0000

We just finished doing a Livestream.com production w/ their new Livepack and we were able to generate almost $13k in advertising dollars for our coverage of the Sema show last week in Las Vegas.

http://www.streetfire.net/semalive

By: Virtual Studio – The world's preferred choce of internet media services

Virtual Studio – The world's preferred choce of internet media services — Wed, 04 Nov 2009 06:06:54 +0000

Virtual Studio gives the facilities includes: Talk shows hosting, using virtual sets; live & on-demand web-cast streaming studio; recording by voiceover artists; production facility for audio video presentations; option for live call outs or live phone-ins; radio shows; panel discussions; training-educational videos with software demos audio-video processing, optimization & encoding facility.

By: Foo Fighters Draw 440,000 Live Streams to Web-Only Show

Foo Fighters Draw 440,000 Live Streams to Web-Only Show — Tue, 03 Nov 2009 01:21:10 +0000

[...] while it played, the band responded to Facebook comments and took song requests from users. We had argued the Foo Fighters should have tried to monetize the live show since it’s such a great product [...]

By: No trick, Foo Fighters re-run concert < Streaming | Henry Villadiego « After the Transition

Mon, 02 Nov 2009 14:29:54 +0000

[...] Foo Fighters Latest to Stream Live Show, But Can You Show Us Some Freakin’ Ads Already? [...]

By: Foo Fighters Latest to Stream Live Show, But Can You Show Us Some Freakin’ Ads Already?

Mon, 02 Nov 2009 14:02:27 +0000

[...] VIEW ARTICLE SOURCE [...]

By: blendahtom

blendahtom — Sat, 31 Oct 2009 14:11:17 +0000

I noticed that Livestream.com had an Iphone viewing url last night too. http://iphone.livestream.com

By: Ted

Ted — Sat, 31 Oct 2009 05:55:05 +0000

I suspect it would cost more to sell the ads than they would make in revenue anyway.

By: Noam Lovinsky

Noam Lovinsky — Sat, 31 Oct 2009 00:05:55 +0000

Maybe they don't have the technology to insert ads in a live stream. It's certainly not available on every live streaming platform.

By: Paul Marcum

Paul Marcum — Fri, 30 Oct 2009 23:11:05 +0000

@Davis - Great points but I'd wager that everyone here understands the Foo Fighters' business and why they might choose to do an ad-free concert. Also known is how decreasing costs have made video increasingly viable as both a loss leader and a promotional tool. The point being made was that viewers are increasingly/frequently/overwhelmingly? consuming ad-free video and that obviously raises concerns among those who see video as a monetizable product unto itself and who are anxious for the video ad business to mature a bit.

By: Davis Freeberg

Davis Freeberg — Fri, 30 Oct 2009 22:28:27 +0000

I think that you might be missing the point. The Foo Fighters sell music for a living, the more people who hear their music the more they tend to sell, hence the concert itself is an ad for Foo Fighters. I bet they not only sell more albums, but see concert opportunities open up and mechandise sales increase as well. They can spam it all out with a punch of cheap logos or they can keep it clean and win over fans. I think they made the smarter business decision by keeping their brand as the sole focus. As media gets cheaper and cheaper to produce, we'll see more examples of things like this. You can give away the content for free when you have alternative revenue sources to support it.

By: Depois dos U2, os Foo Fighters: o streaming de concertos está a tornar-se numa moda | Remixtures

Fri, 30 Oct 2009 21:23:39 +0000

[...] menos estardalhaço mediático e pirotécnico é o concerto que os Foo Fighters irão dar dentro de algumas horas no seu próprio estúdio, o Studio 666, localizado em Los Angeles e que [...]

By: Liz Gannes

Liz Gannes — Fri, 30 Oct 2009 19:30:06 +0000

I haven't seen a guesstimate, beyond the stuff about YouTube monetizing 1B views a week (safe to say less than a quarter of what they get).

@Frank - It's not that I'm not grateful for the power of live streaming, I just think it would be valuable to set a precedent so more of this stuff can happen.

By: Paul Marcum

Paul Marcum — Fri, 30 Oct 2009 18:27:44 +0000

Liz - I think you're spot on, enough with video being a loss leader, some freakin' ads would be nice. Have you guys ever done a calc (or seen any guesstimates) of what % of online video goes unsponsored?

By: Frank

Frank — Fri, 30 Oct 2009 17:50:51 +0000

This is fantastic. Think about it - never before has an artist been able to simply set up a concert broadcast to the world from the comfort of their own studio, to not only provide some phenomenal entertainment, but also to promote their greatest hits album. What's not to like about this? And no middle man.

Not sure why you are making your point about ads - clearly they could have landed a sponsor if they wanted to, but my guess is that the Foo fighters have no interest in corporate sponsorship. There are many artists who would work with sponsors, and there are means for wrapping brands around the video player, so not sure whether there's a question at all.