Comments on: Execs Decry Lack of Interactivity, Targeting in Video Ads http://gigaom.com/video/execs-decry-lack-of-interactivity-targeting-in-video-ads/ Sat, 26 May 2012 10:27:05 +0000 hourly 1 http://wordpress.com/ By: Video Executives are Big Fat Whiners « The Marketing Intern http://gigaom.com/video/execs-decry-lack-of-interactivity-targeting-in-video-ads/#comment-476734 Fri, 15 Oct 2010 20:59:35 +0000 http://newteevee.com/?p=33091#comment-476734 [...] “Poor me, I can’t monetize my video” thing, a whole bunch of bigwig ad executives get together in a public forum and start whining about how their ad agencies haven’t come up with a solution for [...]

]]> By: Matt Shaw http://gigaom.com/video/execs-decry-lack-of-interactivity-targeting-in-video-ads/#comment-476733 Thu, 15 Oct 2009 20:29:53 +0000 http://newteevee.com/?p=33091#comment-476733 Adam,

Just dropping a line to let you know I quoted this piece in the Flimp blog (http://blog.flimp.net/bid/27929/Video-Executives-are-Big-Fat-Whiners).

I don’t understand why it is that the really huge players in Web media just don’t understand how content consumption really works. People don’t want to watch pre-roll ads — that’s not any agency’s fault. It’s not like people only want to watch REALLY GOOD pre-roll ads; they don’t want to watch ANY. Period. Creating more of a bad thing just seems like a complete waste of money to me.

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